WTF Did I Just Read? Tech Sales & Marketing Edition
Dani Woolf, CEO at Audience 1st, Chris Roberts, CISO at Boom Supersonic, and Maria Graham, Director of Sales at Nuspire, are flipping the script on the worst marketing & sales messages in cybersecurity - once and for all. They’re lifting the rug of the CISOs email inbox, picking one poor marketing or sales message, and tearing it down. More importantly, they’re building it back up to provide an alternative approach that does work. They believe in open lines of communication. So, they’re coming on live every week so you can ask questions, validate your message, or get advice on how to connect with security practitioners....more
wtfdidijustread
All Episodes (46)
From new to old
From new to old
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3. 44. The Top 16(ish) Outreach Methods That Piss Off Security Pros
Dec 06,2023 01:01:14 -
4. 43. Industry Pessimism, Skepticism, Finger Pointing, and Blame Games
Nov 29,2023 01:00:45 -
5. 42. Auto-Dialers, Fake LinkedIn Aliases, And Snowflakes
Nov 27,2023 01:03:42 -
8. 39. When Did 7AM Cold Calls Turn Into Webinar Invites?
Nov 27,2023 56:04 -
11. 36. Pardon Me While I Exploit Your Vulnerable Feelings For Clicks
Nov 27,2023 49:14 -
12. 35. Feel Free To Ignore This Or Tell Us To F*** Off
Nov 27,2023 58:25 -
14. 33. The ”Art” Of Email Marketing Perceptions That Piss Us Off
Nov 27,2023 49:35 -
15. 32. Shame On Them. They Wouldn’t Have Gotten Breached With Us.
Nov 27,2023 50:01 -
16. 31. Backstabbing, Disagreeing, and Committing in Organizations
Nov 27,2023 56:18 -
17. 30. We Actually Survived 30 Episodes? Where Do We Go Now?
Nov 27,2023 55:36 -
18. 29. Let’s Hit Up Every Single Team Member Inside the Company!
Nov 27,2023 54:21 -
19. 28. Brutally Honest Reflections [And Controversies] From Black Hat
Nov 27,2023 57:59 -
20. 27. WTF Did I Just Read? LIVE From Black Hat 2023
Nov 27,2023 35:58 -
22. 25. Emotional Drivers, Stressors, Worries, and Fears In And Out of Work
Nov 27,2023 01:01:46 -
23. 24. My Leadership Really Wants To Talk To You You -> Alien Conspiracy Theory
Nov 27,2023 01:00:25 -
24. 23. When Your ML Is Too Dumb To Come Up with New Email Intros
Nov 27,2023 56:52 -
25. 22. You’re Invited To Keynote, All Expenses On You!
Nov 27,2023 47:41 -
26. 21. Cyber Week, Acronym World, and Direct Conversations
Nov 27,2023 55:55 -
28. 19. Dear Vendor, Let’s Face It. It Isn’t Working. Here’s Why.
Nov 27,2023 57:48 -
29. 18. Horror Stories of Ransomware and Blaming Users
Nov 27,2023 48:45 -
30. 17. Forgive The Intrusion But I Didn’t Even Do The Bloody Research On You
Nov 27,2023 01:04:17 -
32. 15. Name Dropping Clients And Stepping Stones
Nov 27,2023 54:46 -
33. 14. Why The Heck Are You Sending This To The CISO?
Nov 27,2023 48:09 -
34. 13. Laziness and Automated LinkedIn Processed to Reach Me as a Human
Nov 27,2023 49:56 -
35. 12. FREE Security Reviews! Book Your Slot TODAY!
Nov 27,2023 50:52 -
37. 10. Football Fever and Spelling Mistakes + CISO AMA
Dec 18,2022 50:57 -
38. 9. The “Out of the Box” Preemptive Bribe for a Meeting + CISO AMA
Dec 18,2022 01:06:06 -
39. 8. The Calendar Bomb and Acronym Hell + CISO AMA
Dec 18,2022 01:00:27 -
40. 7. The Red Herring Calendar Invite + Live AMA with Dani Woolf
Dec 18,2022 40:03 -
41. 6. The 1st LIVE Session of WTF Did I Just Read? + CISO AMA
Nov 14,2022 01:00:56 -
42. 5. If An Email Was a Narcissistic Dominatrix
Nov 08,2022 29:03 -
43. 4. The Sales Sticker: Save 15-30% - Apply Now!
Nov 07,2022 26:30 -
44. 3. You are The Lucky Lottery Winner x 5
Nov 07,2022 27:34 -
45. 2. The Teenage Angst & Drama-Ridden, Emotional Turmoil
Nov 07,2022 30:50 -
46. 1. Why Are We Digging Into the CISO’s Inbox?
Nov 07,2022 23:04
WTF Did I Just Read? Tech Sales & Marketing Edition
Dani Woolf, CEO at Audience 1st, Chris Roberts, CISO at Boom Supersonic, and Maria Graham, Director of Sales at Nuspire, are flipping the script on the worst marketing & sales messages in cybersecurity - once and for all. They’re lifting the rug of the CISOs email inbox, picking one poor marketing or sales message, and tearing it down. More importantly, they’re building it back up to provide an alternative approach that does work. They believe in open lines of communication. So, they’re coming on live every week so you can ask questions, validate your message, or get advice on how to connect with security practitioners.
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