Growth Talks: Growth Marketing Strategies & Insights

All Episodes (8)

From new to old

From new to old From old to new

1. 

   1. The Future of Marketing: Gen AI, Data, & Diversification | Mark Fiske (HIG, Credit Karma, Ancestry)

   In this episode of Growth Talks, Krystina Rubino chats with Mark Fiske, Operating Partner for marketing and digital transformation at H.I.G. Capital. They dive into key aspects of growth marketing, the impact of generative AI, and strategies for effective digital transformation.️ Key Takeaways:In the short term, generative AI enhances tactical operations by creating more marketing content variations and increasing testing velocity; long term, it will revolutionize personalized marketing by tailo

   Jul 23,2024 38:24
2. 

   2. Marketing Analytics in a Cookieless World | Chelsea Cramer (Credit Karma, Gympass, Flywheel)

   In this episode of Growth Talks, Krystina Rubino chats with Chelsea Cramer, Marketing Analytics Lead at Credit Karma. They dive into the world of marketing analytics, discussing the evolution of marketing tools, the impact of data privacy changes on attribution, and strategies for effective marketing measurement in a privacy-first world.  ⏰ Timestamps00:00 Introduction to Chelsea Cramer, marketing analytics lead at Credit Karma01:28 Evolution of marketing analytics landscape with new tools, incr

   Jul 10,2024 48:06
3. 

   3. Brick & Mortar Meets Ecommerce Marketing Strategy | Laura Brooks (Solid Gold Pet, Boom Chicka Pop)

   In this episode of Growth Talks, Krystina Rubino chats with Laura Brooks, the co-founder of The Foundation Collective and previously led marketing at CPG brands Solid Gold Pet and Boom Chicka Pop. Laura shares her expertise in balancing the growing world of ecommerce with traditional brick-and-mortar stores and dives deep into the importance of having a strong product, the complexities of shelf placement, and the advantages and disadvantages of different sales channels. Laura also discusses the

   Jun 25,2024 43:57
4. 

   4. Bootstrapping a Cannabis Startup | Ben Starmer (Dad Grass, Levi’s)

   In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry. Discover what inspired Ben to start Dad Grass, how he navigated the transition from corporate marketing to entrepreneurship, and the innovative strategies that have driven Dad Grass’s growth despite the challenges

   Jun 11,2024 46:57
5. 

   5. Building the Product Marketing Function | Deanna Dong (Writer, Wealthfront, Dropbox)

   Ever wondered when you should hire your first product marketer? In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a unique perspective on the role of product marketing at any company.Deanna dives deep into why product marketing is crucial for startups and what it takes

   May 28,2024 50:31
6. 

   6. The Evolution of Growth Marketing | Doug Hoggatt (Elfster, Betabrand, NatureBox, Minted)

   In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impact of cookie deprecation on the future of digital marketing, and the importance of leveraging offline channels earlier. ⏰ Timestamps:00:00:00 - Introdu

   May 14,2024 43:31
7. 

   7. Building Diversified & Sustainable DTC Marketing Programs | Manbir Sodhia (Whisker, Oura, Pill Club)

   In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation mindset on his teams. ⏰ Timestamps:00:00:00 Introduction and guest

   Apr 30,2024 54:05
8. 

   8. Introducing Growth Talks: Real Stories & Insights from Marketing Leaders

   Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team.From exploring the evolution of growth marketing over the

   Apr 22,2024 01:13