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All Episodes (13)

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1. 

   1. Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13

   Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of S

   Jan 26,2024 37:23
2. 

   2. Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12

   In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recu

   Nov 23,2023 24:26
3. 

   3. Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11

   In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providi

   Nov 16,2023 33:00
4. 

   4. Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10

   In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds a

   Nov 06,2023 40:08
5. 

   5. The Evolution at The Print and Mail Industry with Mike Porter #09

   In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected

   Nov 02,2023 34:13
6. 

   6. Maximizing ROI Through Omnichannel Mastery with Brian Snider #08

   In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.Chapters:00:00 -

   Oct 19,2023 28:11
7. 

   7. A Marketing Success Journey in a Digital Age with Kevin Lee #07

   In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing.Kevin also fo

   Oct 12,2023 40:36
8. 

   8. Synergy of Data and Creativity in Sales Leadership with Michael Helms #06

   In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences

   Sep 28,2023 36:46
9. 

   9. Maximizing Relevancy and Response in Health Insurance Marketing with Lianne Wade #05

   In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies.She is a respected industry contributor, having published her work in prominent blogs and

   Sep 15,2023 41:28
10. 

    10. Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02

    In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns.Jeff has started two successful direc

    Sep 14,2023 39:51
11. 

    11. Omnichannel Marketing Lessons & Best Practices with Bruce McMeekin #03

    In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently. Bruce is also a member of the Forbes Agen

    Sep 14,2023 41:57
12. 

    12. The Future of Customer Communication and Sustainability with Steve Falk #04

    In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients' tech stacks, driving improved sales, customer engagement, and charitable donations. Steve’s a well known expert in omnichannel marketing that includes personalized mail across both Canada and the US. He’s also developed a signif

    Sep 14,2023 39:46
13. 

    13. Using Behavioral Science in Marketing with Nancy Harhut #01

    In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around.Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both

    Aug 31,2023 30:36