B2B Tech Marketing Talks

All Episodes (9)

From new to old

From new to old From old to new

1. 

   1. 9. Effective Buyer Personas with Naomi Soman (Storylogick Consulting)

   Joining our host Jeremy Balius to discuss all things buyer personas is Naomi Soman, Founder of Storylogick Consulting.SummaryIn this conversation, Naomi Soman discusses the importance of redefining buyer personas in the marketing world. She emphasizes the need to move away from the traditional approach of creating detailed profiles based on demographics and instead focus on understanding the problems, goals, and dreams of the target audience. Naomi suggests using recorded sales calls and custome

   Jun 28,2024 43:27
2. 

   2. 8. Channel Strategy with Harald Horgen (The York Group)

   The theme of our eighth podcast episode is Channel Strategy. Joining our host Jeremy Balius to discuss all things channel strategy is Harald Horgen, Founder of The York Group.Summary In this conversation, Harald Horgen discusses his background in channel development and the evolution of the channel business model. He highlights the importance of cultural transformation in channel strategy and the challenges of navigating different business models in the channel. Horgen emphasizes the risk and re

   May 06,2024 53:29
3. 

   3. 7. Market Development Funds (MDF) with Liliana Grisales (Schneider Electric)

   The theme of our seventh podcast episode is Market Development Funds (MDF). Joining our host Jeremy Balius to discuss all things MDF is Liliana Grisales, Global MDF Business Owner at Schneider Electric.Summary In this conversation, Liliana Grisales shares insights into the world of MDF programs and channel incentives. Liliana discusses her background and career journey, highlighting her diverse roles at Schneider Electric. She emphasizes the importance of aligning MDF programs globally and compl

   Mar 04,2024 43:31
4. 

   4. 6. B2B Tech Sales Enablement with Ed Badawi (Sales Inc)

   The theme of our sixth podcast episode is B2B Tech Sales Enablement.Joining our host Jeremy Balius to discuss all things sales enablement is Ed Badawi, Founder & CEO of Sales Inc.Summary In this conversation, Ed Badawi, shares insights on understanding sales cycles, content deployment, and the mindset of salespeople. He emphasizes the importance of aligning sales and marketing teams and tells the story of his journey in the sales industry.Ed also discusses the challenges faced by salespeople and

   Feb 26,2024 53:41
5. 

   5. 5. Content Marketing and the CTO with Anthony Spiteri (Veeam Software)

   The theme of our fifth podcast episode is Content Marketing and the CTO.Joining our host Jeremy Balius to discuss all things content marketing in the context of the CTO's role is Anthony Spiteri, Regional CTO for APJ, Product Strategy, and Lead Cloud and Service Provider Technologist for Veeam Software.Summary Anthony Spiteri shares his origin story and career progression, from starting in tech support to becoming a regional CTO for Veeam. He discusses the early days of blogging and content crea

   Jan 17,2024 39:00
6. 

   6. 4. Podcasting for B2B Tech with Alisa Manjarrez (Stories Bureau)

   The theme of our fourth podcast episode is Podcasting for B2B Tech.Joining our host Jeremy Balius to discuss all things B2B podcasting is Alisa Manjarrez, Managing Director of Stories Bureau.As a former marketing executive and current Managing Director of Stories Bureau, a B2B creative agency, Alisa specializes in award-winning digital storytelling, brand strategy, podcasts, and product launch campaigns.At Stories Bureau, she’s shaped and amplified the voice of brands like Mars Wrigley, Equinix,

   Dec 15,2023 41:10
7. 

   7. 3. Opportunities in the Channel with Jay McBain (Canalys)

   The theme of this third episode is Opportunities in the Channel. Joining our host Jeremy Balius to discuss all things channel landscape is Jay McBain, Chief Analyst at Canalys. Canalys is the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. The 24-year-old market analysis firm strives to guide clients on the technology industry's future and to think beyond the business models of the past - delivering smart, timely, and actionable market ins

   Aug 16,2023 47:03
8. 

   8. 2. Selling To And Through Partners with Bryan Williams (Hockey Stick Advisory)

   Welcome to the second episode of B2B Tech Marketing Talks, presented by Filament.The theme of this second episode is Selling To And Through Partners.Joining our host Jeremy Balius to discuss all things partner sales is Bryan Williams, Founder of Hockey Stick Advisory and the Co-Head of APAC for Partner Leaders.Bryan works with ambitious Tech Founders, C-Suites and Partner Leaders to develop and deploy effective partner-led growth motions, as well as establish partnership ecosystems to enable rev

   Aug 08,2023 32:03
9. 

   9. 1. Partner Enablement with James Davis (Pax8)

   Welcome to the first episode of B2B Tech Marketing Talks, presented by Filament.The theme of this first episode is Partner Enablement.Joining our host Jeremy Balius to discuss all things partner enablement is James Davis, Director of Academy Asia at Pax8.James brings a refreshing view and deep insight on what it means to build and deliver partner enablement programs in channel programs or in a cloud marketplace ecosystem.Enjoy the conversation!Connect with James Davis on LinkedIn.  Discover the

   May 01,2023 42:12