PSB Insider

All Episodes (3)

From new to old

From new to old From old to new

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   1. Aftermarket Insights: Opportunities to help maximize profits from parts, service and more

   Synchrony research reveals that 97% of powersports consumers have purchased aftermarket items in the past 12 months. That’s almost all powersports dealership customers surveyed. As a dealer, you’re well aware that parts and service can generate some of the highest margins in your business. What if earnings could be even higher in these departments? This episode of Synchrony Insights provides concrete action steps you can take in your business to help drive greater profitability and customer sati

   May 15,2023 21:32
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   2. E-commerce Insights: How the pandemic changed the way consumers make major purchases

   Consumers are placing more emphasis on the online portion of the buying process than ever before. This was a key takeaway in Synchrony’s most recent Major Purchase Journey Study, which surveyed more than 3,800 consumers who spent $500 or more on purchases in mid-2021, including power equipment and automotive. Two things are driving permanent changes in the consumer journey. One, people want to have confidence in their purchases—they want to know they’re making the right choice with the right ret

   Feb 14,2023 20:17
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   3. Inflation Insights: Ways your dealership can clean up even when the economy’s a mess

   These days you can’t glance at your phone or flip on your TV without being barraged by news about inflation, market turbulence and consumer anxiety. With high prices expected to continue for the foreseeable future, consumers are increasingly anxious about the economy. As a powersports dealer, you may see all this bad news and be tempted to stress out. After all, your success is based on people wanting to have fun and find adventure, and financial uncertainty often makes them want to hunker down

   Dec 12,2022 18:27