Behind the Numbers: an eMarketer Podcast

All Episodes (192)

From new to old

From new to old From old to new

1. 

   1. The Weekly Listen: How Influential AI-Generated Ads Will Be, TikTok’s Chatbot Tako, and VR In Your Car | Jun 2, 2023

   On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens. Follow us on Instagram at: https://www.

   Jun 02,2023 44:57
2. 

   2. The Daily: Netflix (and Max) with ads, has esports momentum ground to a halt, and the best CTV ad formats | Jun 1, 2023

   On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman. Visit  insiderintelligence.com/events to register for our next Atte

   Jun 01,2023 25:18
3. 

   3. Reimagining Retail: How the Valued Benefits of Retail Memberships Have Changed and Some Creative Recommendations | May 31, 2023

   On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss exactly how much of the retail membership market Amazon Prime has gobbled up, whether Walmart+ is even competing with Amazon, and how valued benefits have shifted. Then, for "Pop-Up Rankings," we rank our top four creative recommendations for what retail memberships could offer members. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch. Follow us on Instagram at: https://www.instagram.co

   May 31,2023 28:32
4. 

   4. The Daily: The great big monthly advertising, media, and retail quiz - May | May 30, 2023

   On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery st

   May 30,2023 35:01
5. 

   5. The Weekly Listen: Montana Bans TikTok, Amazon Jumps on the AI Chatbot Bandwagon, and Space Advertising | May 26, 2023

   On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti. Follow us on Instagram at: https://www.i

   May 26,2023 41:38
6. 

   6. The Daily: The Rise of Attention Metrics, Apple and Microsoft vs. Google Search, and YouTube’s Unskippable Ads | May 25, 2023

   On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.  Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcas

   May 25,2023 19:56
7. 

   7. Reimagining Retail: The Battle for Online Dollars—Chewy’s Growth, Carvana’s Momentum, and Can Amazon Be Caught? | May 24, 2023

   On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Dro

   May 24,2023 29:55
8. 

   8. The Daily: Keeping Up With Retail Media, Ads in Roblox, and Tesla Gives Advertising A Go | May 23, 2023

   On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:advertisin

   May 23,2023 20:43
9. 

   9. Around the World: GDPR turns 5 Years Old and What to Expect from AI Regulation | May 22, 2023

   On today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Evelyn Mitchell, and Carina Perkins to discuss the global state of data protection five years on from the introduction of the General Data Protection Regulation (GDPR), and what lies ahead as regulators get to grips with the rapidly evolving AI space. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information

   May 22,2023 28:10
10. 

    10. The Weekly Listen: Does the NFL Have a Viewership Problem, Disney+ and Hulu Combine, and Are Free Returns Over? | May 19, 2023

    On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_

    May 19,2023 39:04
11. 

    11. The Daily: Is Twitter In Permanent Decline, What AI Will Do To Social Media, and TikTok’s US Shopping Platform | May 18, 2023

    On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities conta

    May 18,2023 24:26
12. 

    12. Reimagining Retail: Why Mobile Wallet Adoption Matters in Retail and Predictions About How it Will Evolve | May 17, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how many Americans have a mobile wallet, which ones are most popular, and what's happening with retailers' branded wallets. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of mobile wallets. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jaime Toplin. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities

    May 17,2023 27:21
13. 

    13. The Daily: The US Physician Population, a Chatbot Medical Advice Competition, and Paying Off Healthcare Expenses | May 16, 2023

    On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:advertisin

    May 16,2023 24:47
14. 

    14. The Daily: Can Snapchat Innovate Its Way Back to Health, TikTok Brings Viewers to TVs, and What People Do on Social Media | May 15, 2023

    On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: https://www.instagram.c

    May 15,2023 23:02
15. 

    15. The Weekly Listen: Will AR Ever Have Utility, Is Roku the Biggest CTV Player, and Apple’s Big Banking Push | May 12, 2023

    On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.  Follow us on

    May 12,2023 37:40
16. 

    16. The Daily: Is Amazon About to Hit The Throttle Again, How Pinterest Started 2023, and How Popular is Self-Checkout? | May 11, 2023

    On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:

    May 11,2023 21:02
17. 

    17. Reimagining Retail: How Nike Stays Ahead of The Pack and How Other Footwear Retailers Might Catch Up | May 10, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she h

    May 10,2023 24:12
18. 

    18. The Daily: Has Meta Turned Things Around, What Folks Want in a Social Media Platform, and ’Bonus’ BeReal | May 9, 2023

    On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson. Reports mentioned in this episode: https://content-na1.emarket

    May 09,2023 26:44
19. 

    19. The Daily: Should We Be Worried About YouTube, Are We Still in an Ad Downturn, and Cookie Deprecation Sentiment | May 8, 2023

    On today's episode, we discuss what to make of Google's start to the year, whether it can defend against AI-infused competitors, and how worried we should be about YouTube. "In Other News," we talk about whether ad spending is actually doing just fine and check in on how folks feel about cookies going away. Tune in to the discussion with our analyst Evelyn Mitchell.  Reports mentioned in this episode: https://content-na1.emarketer.com/id-resolution-h1-2023?_gl=1*1b80tj4*_ga*Nzg5NjgwNzUyLjE2NjcxN

    May 08,2023 17:30
20. 

    20. The Weekly Listen: Generative AI’s Biggest Impact, Lululemon Looks to Sell Mirror, and What Makes Shopping Convenient? | May 5, 2023

    On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.  Fo

    May 05,2023 41:36
21. 

    21. The Daily: Spotify Surprises Itself, AI Tools for Google Ads, and Is Peacock Sustainable? | May 4, 2023

    On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic. Sign up for our briefing here:https://www.insiderintelligence.com/products/briefings/   Follow us on Instagram at: https://www.instagram.com/behindthenu

    May 04,2023 20:38
22. 

    22. Reimagining Retail: Examples of How Retail is Using Generative AI and The Most Promising Use Case in 2025 | May 3, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why retailers should be paying attention to generative AI and how brands and retailers can prepare for it. Then for "Pop-Up Rankings," we rank the top four most interesting examples of how retail is using generative AI. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser. Register for the ChatGPT and Generative AI Panel: Balancing Efficiency and Credibility Reports mentioned in this episode

    May 03,2023 21:17
23. 

    23. The Daily: Netflix’s New Normal, Digital Giants at the NewFronts, and Are Instant Videos the Next Leap in AI? | May 2, 2023

    On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship

    May 02,2023 20:26
24. 

    24. The Daily: A Multicurrency TV Measurement Future, Longer Mobile Video Ads, and Marketing’s Image Problem | May 1, 2023

    On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell. Reports mentioned in this episode: https://cont

    May 01,2023 18:03
25. 

    25. The Weekly Listen: Social Media’s Future is ’Blank,’ Replacing TikTok and Twitter, and The Fight for The Car Screen | Apr 28, 2023

    On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Brie

    Apr 28,2023 39:02
26. 

    26. The Daily: The Great Big Monthly Advertising, Media, and Retail Quiz - April | Apr 27, 2023

    On today's special episode, we begin our brand-new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams will compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Tune in to the discussion with this month's contestant

    Apr 27,2023 33:48
27. 

    27. Reimagining Retail: Trader Joe’s, Grocery Brands With Cult Followings, and Private Label Brands People Seek Out | Apr 26, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss points of tension around Trader Joe's and other cult grocery brands. Then for "Pop-Up Rankings," we rank the top four private label grocery brands people go out of their way for—and why. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:adv

    Apr 26,2023 24:20
28. 

    28. The Daily: Measuring In-Flight Campaigns, Nielsen Regains Its Accreditation, and Netflix Struggles to Livestream | Apr 25, 2023

    On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measu

    Apr 25,2023 16:37
29. 

    29. Around the World: How The King’s Coronation and Other Major Events Will Impact Retail and Marketing | Apr 24, 2023

    On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/

    Apr 24,2023 27:41
30. 

    30. The Daily: HBO Max + Discovery+ = Max, Montana is About to Ban TikTok, and ChatGPT The Travel Advisor | Apr 21, 2023

    On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings

    Apr 21,2023 40:55
31. 

    31. The Daily: How Much Search Ground Will Google Lose, Peacock Enters the Metaverse, and Are People Sick of Subscriptions? | Apr 20, 2023

    On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens. Follow us on Instagram at: https:

    Apr 20,2023 22:54
32. 

    32. Reimagining Retail: Canadian and US Brands—Why They Succeed (or Fail) In Each Other’s Markets | Apr 19, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For spo

    Apr 19,2023 25:28
33. 

    33. The Daily: How ChatGPT Will Change Media and Ads, Retail Media Boosts Advertising, and The EV Race in the US | Apr 18, 2023

    On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens. Reports mentioned in thi

    Apr 18,2023 22:18
34. 

    34. The Daily: US Sports Betting’s Explosion, How People Feel About Owning Crypto, and Substack’s New Notes Feature | Apr 17, 2023

    On today's episode, we discuss how sports betting in the US became an overnight market and how many folks will own cryptocurrency going forward. "In Other News," we talk about Substack's new tweet-like feature "Notes" and how YouTube is pricing NFL Sunday Ticket. Tune in to the discussion with our director of forecasting Peter Newman and analyst Andrew Spink. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected]

    Apr 17,2023 20:04
35. 

    35. The Weekly Listen: Is AI Actually Coming for Your Job, Do Customers Care About Values, and The Subscription Divide | Apr 14, 2023

    On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.  Follow us on Instagram at: https://www.instagram.com/behindthenumbers

    Apr 14,2023 36:25
36. 

    36. The Daily: Advertisers Aren’t Going Back to Twitter, Lemon8 Takes Off, and TikTok’s New ’Series’ Feature | Apr 13, 2023

    On today's episode, we discuss why advertisers aren't returning to Twitter, what the impact of the new blue check mark will be, and whether folks actually want to pay for social media. "In Other News," we talk about the potential of TikTok's sister app Lemon8 and what to make of TikTok's new "Series" feature. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:advertisin

    Apr 13,2023 20:34
37. 

    37. Reimagining Retail: US Retail’s Physical Exam—Inflation Growth Slows, A Banking Meltdown, and Symptoms to Watch | Apr 12, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we conduct a physical examination of the US retail space: what do our new forecasts tell us, which categories are leading the charge (or struggling), and how is the banking debacle weighing on consumers purchasing decisions? Then for "Pop-Up Rankings," we rank the top four symptoms to pay attention to over the coming months. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor. Scaled retailers & brands

    Apr 12,2023 22:39
38. 

    38. The Daily: How ChatGPT Will Change Healthcare, Bad Reviews Become Positive Change, and Subscription Primary Care | Apr 11, 2023

    On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.  Follow us on Instagram at: https://www.instagr

    Apr 11,2023 22:13
39. 

    39. The Daily: Is Co-viewing Ruining the Promise of CTV, A Road Map for Netflix Games, and A Netflix Basic with Ads Milestone | Apr 10, 2023

    On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsor

    Apr 10,2023 21:26
40. 

    40. The Weekly Listen: How to Think About Community, Apple Pay Later Arrives, and In-Store Robots Are Here | Apr 7, 2023

    On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sp

    Apr 07,2023 38:29
41. 

    41. The Daily: What to Make of GPT-4, 3D ’Holoportation,’ and Do Brands Need a Digital Avatar? | Apr 6, 2023

    On today's episode, we discuss the significance of GPT-4, calls for a pause on AI development, and what to make of ChatGPT being banned in Italy. "In Other News," we talk about whether 3D "holoportation" will catch on and why brands might need a digital avatar outside of the metaverse. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected]

    Apr 06,2023 24:09
42. 

    42. Reimagining Retail: How Young People Will Change Shopping by 2025, and The Brands That Will Have Staying Power | Apr 5, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship op

    Apr 05,2023 30:27
43. 

    43. The Daily: Why Is No One Talking About Apple vs. Amazon, TikTok’s Advertisers, and Brands’ Environmental Claims | Apr 4, 2023

    On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director o

    Apr 04,2023 21:04
44. 

    44. The Daily: Streaming TV’s Price Ceiling, Roblox’s New Ad Rules, and Why Walmart+ Resonates With Affluent Consumers | Apr 3, 2023

    On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/behindthenumb

    Apr 03,2023 21:53
45. 

    45. The Weekly Listen: Quality of Life on the Internet, Apple’s Mixed Reality Expectations, and The New Primetime | Mar 31, 2023

    On today's episode, we discuss how the quality of life on the internet is changing, what to expect from Apple's imminent mixed reality headset, when the new primetime is, whether customers are too demanding or businesses aren't empathetic enough, how plane speeds have changed over time, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Max Willens. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For

    Mar 31,2023 42:34
46. 

    46. The Daily: Has TikTok Broken Social Media, How Much Time Online is Spent on Social, and Meta’s AR and VR Plans | Mar 30, 2023

    On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_

    Mar 30,2023 21:30
47. 

    47. Reimagining Retail: Shoptalk 2023—Livestream Shopping, Generative AI, and The Fulfillment Experience | Mar 29, 2023

    On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live f

    Mar 29,2023 20:29
48. 

    48. The Daily: Everything Going On with The TikTok Ban, Meta’s ’Year of Efficiency,’ and Plans for a Twitter Rival | Mar 28, 2023

    On today's episode, we discuss why the US is considering a TikTok ban; where influencers, users, and advertisers will go if there is one; and how marketers can prepare. "In Other News," we talk about what Meta's latest job cuts say about the company and what its plans look like for a Twitter rival. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected]

    Mar 28,2023 21:59
49. 

    49. Around the World: Regional TikTok Bans so far, and What Might Happen Next | Mar 27, 2023

    In today’s episode, host Bill Fisher is joined by analyst Paul Briggs, forecast writer Ethan Cramer-Flood, and researcher Man-Chung Cheung to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries? Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.inside

    Mar 27,2023 26:19
50. 

    50. The Weekly Listen: Is Amazon in Trouble, Uber’s Next Ad Venture, and Keeping Old Brands (like Clue) Alive | Mar 24, 2023

    On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens. Follow us on In

    Mar 24,2023 41:11
51. 

    51. The Daily: Silicon Valley Bank’s Collapse, The Fallout, and What It Could Mean for Advertisers | Mar 23, 2023

    On today's episode, we discuss what happened to Silicon Valley Bank, its knock-on effect on the media and retail worlds, and how this is affecting advertisers. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Jenna McNamee. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have

    Mar 23,2023 22:21
52. 

    52. Reimagining Retail: What are folks looking for from livestream shopping, and who’s doing it well? | Mar 22, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins. Follow us on Instagr

    Mar 22,2023 25:40
53. 

    53. The Daily: Netflix Looks for a Boost, FuboTV Reaches a Milestone, and What Are People Watching on TV? | Mar 21, 2023

    On today's episode, we discuss what's going on with Netflix's ad-supported tier, what its plans to crack down on password sharing could do to viewership, and what Netflix's subscriber growth will look like over the next few years. "In Other News," we talk about fuboTV's current position in the market and what people stream the most on their TVs. Tune in to the discussion with our analyst Paul Verna. Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/ For sponsorship op

    Mar 21,2023 23:27
54. 

    54. The Daily: GPT-4 is Here, Snapchat’s New AI Chatbot, and Can VR Influencers Save The Metaverse? | Mar 20, 2023

    On today's episode, we discuss Snapchat's new AI chatbot, Meta's generative AI plans, and what's new about GPT-4. "In Other News," we talk about whether VR influencers can save the metaverse and how drone delivery company Wing is looking to make last-mile delivery more efficient. Tune in to the discussion with our analysts Jacob Bourne and Jasmine Enberg. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected]

    Mar 20,2023 23:47
55. 

    55. The Weekly Listen: Consumers’ Breaking Point, Women Cast in Domestic Roles In Ads, and Is Same-Day Delivery Fast Enough? | Mar 17, 2023

    On today's episode, we discuss how close consumers are to reaching their breaking point, what consumers actually want from companies when shopping online, whether same-day delivery is fast enough, why ads are starting to depict women in domestic roles more frequently again, Subway's plans for an electric car charging "oasis," facts about weddings today, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Evelyn Mitchell. Follow

    Mar 17,2023 43:33
56. 

    56. The Daily: How the Digital Ad World is Faring, Brands Backing Women’s Sports, and How Many Folks Still Have Cable? | Mar 16, 2023

    On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable—and for how long. Tune in to the discussion with our analyst Paul Verna. Follow us on Instagram at:https://www.instagra

    Mar 16,2023 23:32
57. 

    57. Reimagining Retail: The Latest Retailer Earnings Checkup, and The Best and Most Concerning Performance Awards | Mar 15, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about what the leading retailers' Q4 performances tell us about the state of retail. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor. Visit the link below and use the code "eMarketer" to register for the CommerceNext Ecommerce Growth Sh

    Mar 15,2023 20:46
58. 

    58. The Daily: The Digital Patient Journey, Health Data for Ad Targeting, and Best Buy Teams Up with Atrium Health | Mar 14, 2023

    On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.  Follow us on Instag

    Mar 14,2023 24:23
59. 

    59. The Daily: AI Search Ads, Measuring How Much AI is in a Product, and ChatGPT’s Impact on Businesses | Mar 13, 2023

    On today's episode, we discuss how AI search ads will most likely work, how big of a problem reputational brand damage could be in an AI-content-generated world, and what generative AI can do for companies today. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligen

    Mar 13,2023 19:36
60. 

    60. The Weekly Listen: Social Media Engagement Takes a Hit, YouTube Music Competes, and Is TikTok Gen Z’s Google? | Mar 10, 2023

    On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_p

    Mar 10,2023 36:51
61. 

    61. The Daily: What’s Next for YouTube as CEO Exits, Ads for Apple TV+, and Improving Ad Measurement | Mar 9, 2023

    On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https:

    Mar 09,2023 19:07
62. 

    62. Reimagining Retail: The Live Summit Game Show—Economic Uncertainty, Resale Value, and AR Shopping | Mar 8, 2023

    On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team—analysts Sky Canaves, Blake Droesch, and Zak Stambor—in a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop. Follow us on Instagram

    Mar 08,2023 33:26
63. 

    63. The Daily: Why Time Spent Online Is Falling, People’s Changing Search Behaviors, and Announcements from MWC 2023 | Mar 7, 2023

    On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year’s MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenmüller, vice president of global demand generation at Meltwater. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:advertisi

    Mar 07,2023 23:39
64. 

    64. The Daily: Consumer Awareness of AI, Generative AI’s Limits, and Why AI Search Might Be A Disaster | Mar 6, 2023

    On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/con

    Mar 06,2023 24:43
65. 

    65. The Weekly Listen: Time for Google to Spin Off YouTube, Sentiment Around Targeted Ads, and a TikTok Car App | Mar 3, 2023

    On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportuni

    Mar 03,2023 39:00
66. 

    66. The Daily: Why Disney+ Is Struggling, Feelings About Enhanced CTV Ads, and A New Type of In-Stream Video | Mar 2, 2023

    On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna. Follow us on Instagram at:https://www.instagram.com/behin

    Mar 02,2023 22:11
67. 

    67. Reimagining Retail: What Today’s Customer Journey Looks Like and The Top Personal Frustrations With It | Mar 1, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities co

    Mar 01,2023 22:56
68. 

    68. The Daily: Lessons from the DTC/Commerce World, More Twitter Layoffs, and How Pinterest is Getting On | Feb 28, 2023

    On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you’re marketing on. "In Other News," we talk about what Twitter’s new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_pod

    Feb 28,2023 25:01
69. 

    69. Around the World: ChatGPT and Other Generative AI Platform Adoption Across Regions | Feb 27, 2023

    In today’s episode, host Bill Fisher is joined by analysts Carina Perkins and Paul Briggs, and researcher Man-Chung Cheung to talk about the buzz surrounding ChatGPT, and how different regions are seeing different patterns of development in the generative AI field. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertis

    Feb 27,2023 21:26
70. 

    70. The Weekly Listen: Is Twitter Getting Worse, Digitally Possessing a Live Player, and Does Airbnb Reflect Travel? | Feb 24, 2023

    On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Ma

    Feb 24,2023 38:08
71. 

    71. The Daily: What the Big Tech Players Are Doing in Healthcare, and Who’s Primed to be The Most Disruptive | Feb 23, 2023

    On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal. Register for our Live Virtual Summit : Attention! Seizing the Retail O

    Feb 23,2023 24:37
72. 

    72. Reimagining Retail: Which Brands Are Teetering On, Coming Back From, or Going Over The Edge | Feb 22, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brands that are losing their edge, approaching the edge, on the edge, and over the edge—and how they got there. Then for "Pop-Up Rankings," we rank the top four brands that came back from the edge, and how they did it. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship oppo

    Feb 22,2023 21:22
73. 

    73. The Daily: What 2023 has in store for Spotify, how folks consume podcasts, and Tubi’s ceiling | Feb 21, 2022

    On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected]

    Feb 21,2023 23:20
74. 

    74. The Weekly Listen: Bad Digital Ads, TikTok’s Parent Moves on VR, and People Like The Grammys Again | Feb 17, 2023

    On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens. Follo

    Feb 17,2023 44:17
75. 

    75. The Daily: Super Bowl LVII—Viewership Numbers, The Most Interesting Ads, and The Unofficial Playbook | Feb 16, 2023

    On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to

    Feb 16,2023 25:08
76. 

    76. Reimagining Retail: Loyalty in the Age of Economic Uncertainty, and The Top 4 Under-the-Radar Loyalty Programs | Feb 15, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian. Registe

    Feb 15,2023 27:45
77. 

    77. The Daily: Amazon’s Recently Mixed Performance, Pinterest’s Shoppable Video, and Malls Refuse To Go Away | Feb 14, 2023

    On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact u

    Feb 14,2023 25:19
78. 

    78. The Daily: Google’s Going in the Wrong Direction, Cookie Replacements, and Microsoft’s New ChatGPT-Powered Bing | Feb 13, 2023

    On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell. Follow us on Instagram at:https://www.instagram.com/behindt

    Feb 13,2023 19:42
79. 

    79. The Weekly Listen: Google’s ChatGPT Rival, Instacart’s Shoppable TV QR Codes, and Is Twitter Shedding Users? | Feb 10, 2023

    On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcas

    Feb 10,2023 33:05
80. 

    80. The Daily: Meta’s Doing Better Than Expected, Rivals Gain on TikTok, and Consumers Feelings About Social Media | Feb 9, 2023

    On today's episode, we discuss the significance of Facebook's 2 billion daily active user milestone, what's contributing to continued negative growth, and what to expect from the metaverse this year. "In Other News," we talk about how much Reels and YouTube Shorts are creeping up on TikTok's short video lead and how Americans feel about where social media is headed. Tune in to the discussion with our analyst Debra Aho Williamson. Follow us on Instagram at:https://www.instagram.com/behindthenumbe

    Feb 09,2023 24:41
81. 

    81. Reimagining Retail: Breakout Brands in CPG, and The Reasons for Their Success | Feb 8, 2023

    On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons

    Feb 08,2023 29:55
82. 

    82. The Daily: Snapchat’s Bright Spots, Is Artifact the Future of Social Media, and How Tesla Could Affect Twitter | Feb 7, 2023

    On today's episode, we discuss how Snapchat+ is getting on, concerns over time spent on the social platform, and why Q4 revenue growth stalled. "In Other News," we talk about whether Artifact, a new app from Instagram's co-founders, could become the future of social media, and how complications at Tesla could affect Elon Musk's other owned property, Twitter. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ Fo

    Feb 07,2023 20:33
83. 

    83. The Daily: How Helpful Has Netflix’s Ad-Supported Tier Been, Peacock Gains Traction, and The Subscriptions Ceiling | Feb 6, 2023

    On today's episode, we discuss how much Netflix's new ad tier has helped subscriber growth, how the impending launch of its password-sharing initiative will play out, and what happens now that Reed Hastings has stepped down as CEO. "In Other News," we talk about how Peacock can right the ship and how many streaming services the average American subscribes to. Tune in to the discussion with our analysts Daniel Konstantinovic and Paul Verna. Follow us on Instagram at:https://www.instagram.com/behi

    Feb 06,2023 23:39
84. 

    84. The Weekly Listen: Is In-Store Shopping Bad Different, Buying on Mobile, and Are Folks Out on the Metaverse? | Feb 3, 2023

    On today's episode, we discuss whether in-store shopping is different now (in a bad way), how much people are shopping on their smartphones, whether LinkedIn's newsletter strategy is paying off, how retailers are facing tougher greenwashing penalties, if retailers have given up on the metaverse, how in-person/hybrid/remote work is working out, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Evelyn Mitchell and vice president of Briefings Stephanie Taglianetti. Follow

    Feb 03,2023 45:19
85. 

    85. The Daily: TikTok—A Revelation About its Algorithm, The Impact of Its Ad Prices, and Will It Get Banned in the US? | Feb 2, 2023

    On today's episode, we discuss why TikTok isn't as algorithmically driven as we once thought, the significance of its less expensive ad rates, and the likelihood of a US ban. "In Other News," we talk about Americans' brand engagement on social platforms and some upcoming milestones for social media in 2023. Tune in to the discussion with our analyst Jasmine Enberg. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected]

    Feb 02,2023 20:05
86. 

    86. Reimagining Retail: Where People Will Return Items in the Future, and How Retailers Can Reduce Online Returns | Feb 1, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why returns volume is falling, where people will return items in the future, and what returns look like across the pond. Then for "Pop-Up Rankings," we rank the top five things retailers can do to reduce the volume of ecommerce returns. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins. Articles mentioned in this podcast: https://content-na1.emarketer.com/podcast-reimagining-retail-how-

    Feb 01,2023 24:17
87. 

    87. The Daily: How Sports Advertising is Changing, US TV Ad Spending in 2023, and Nielsen One Ads’ Launch | Jan 31, 2023

    On today's episode, we discuss how Amazon's Thursday Night Football rights deal performed this year, the placement of sponsor logos on team uniforms, and superimposing digital logos around sports arenas. "In Other News," we talk about what we expect will happen to TV advertising in the US in 2023 and what to make of Nielsen One Ads now that it's here. Tune in to the discussion with our analysts Paul Verna and Max Willens. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podca

    Jan 31,2023 26:00
88. 

    88. Around the World: 2023 Global Trends—Retail Media Isn’t For Everyone, Will TikTok Run Out of Steam, and More | Jan 30, 2023

    On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.  Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to say

    Jan 30,2023 27:44
89. 

    89. The Weekly Listen: The Microsoft-OpenAI Deal, Apple Maps vs. Google Maps, and Is Streaming Turning Into TV? | Jan 27, 2023

    On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens. Follow us on Instagra

    Jan 27,2023 38:24
90. 

    90. The Daily: Privacy and First-Party Data, Meta’s GDPR Fine, and Twitter Loses More Top Advertisers | Jan 26, 2023

    On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of

    Jan 26,2023 18:02
91. 

    91. Reimagining Retail: How Walmart is Staying in the Online Shopping Race with Amazon, and What the Future Holds | Jan 25, 2023

    On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch. Reports mentioned in thi

    Jan 25,2023 24:59
92. 

    92. The Daily: 2023 B2B Marketing Trends—Influencer Marketing In Business, Buyers Reject Traditional B2B, and More | Jan 24, 2023

    On today's episode, we discuss how customer programs are moving into the spotlight, why buyers are rejecting traditional B2B experiences, how influencer marketing will find its way into the business world, and more. Tune in to the discussion with our analyst Kelsey Voss. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/ad

    Jan 24,2023 16:20
93. 

    93. The Daily: 2023 Tech Trends—How Generative AI Will Change Creative, Web3 Offers Benefits For Loyalty, and More | Jan 23, 2023

    On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: htt

    Jan 23,2023 12:35
94. 

    94. The Weekly Listen: Reading the Economic Tea Leaves, a Verdict on Virtual Events, and Did Twitter’s Ad Sales Just Tank? | Jan 20, 2023

    On today's episode, we discuss what to make of the economy's mixed signals, how young people's time spent using social media is changing, the verdict on virtual events' place in our lives, what streaming TV price hikes really mean, how much of a hit Twitter has taken to its bottom line in recent months, a few fascinating recent breakthroughs in science, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna. Follow us on Instagram at:https://www.in

    Jan 20,2023 44:09
95. 

    95. The Daily: 2023 Forecast Trends—A Grocery Click-and-Collect Bright Spot, a Dip in Online Shopping, and More | Jan 19, 2023

    On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected]

    Jan 19,2023 23:06
96. 

    96. Reimagining Retail: Shopping for Xbox and Surface Products, How TikTok Drives Sales, and Store Digitization | Jan 18, 2023

    On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advert

    Jan 18,2023 29:57
97. 

    97. The Daily: 2023 Health Trends—Healthcare is Coming Home, Will Amazon Actually Buy a Hospital System, and More | Jan 17, 2023

    On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questio

    Jan 17,2023 22:00
98. 

    98. The Weekly Listen: Has Travel Finally Recovered, Supporting LGBT+ Causes, and Is Streaming the Future of Sports? | Jan 13, 2023

    On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti. Follow us

    Jan 13,2023 41:26
99. 

    99. The Daily: 2023 Video Trends—Video vs. TV Ad Spend, Streaming Services Become Cost-Conscious, and More | Jan 12, 2023

    On today’s episode, we discuss the relationship between video versus TV ad spend and time spent, what streaming services becoming more cost-conscious means for the space, what we can expect video measurement to look like this year, and more. Tune in to the discussion with our analyst Paul Verna. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderin

    Jan 12,2023 19:48
100. 

     100. Reimagining Retail: How the 2022 Holiday Season Went, and What to Look Out For in the Upcoming Q4 Earnings | Jan 11, 2023

     On today's episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for "Pop-Up Rankings," we rank the top items to look out for from the upcoming Q4 retailer earnings. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https:

     Jan 11,2023 22:48
101. 

     101. The Daily: 2023 Social Trends—What Will Social Video Look Like This Year, Influencer Marketing’s Impact on Quality Advertising, and More | Jan 10, 2023

     On today’s episode, we discuss what a looming Netflix and TikTok rivalry might look like, the potential consequences of monetizing influencer marketing on the social landscape, how the rise of retail media will affect social platforms, and more. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more inform

     Jan 10,2023 22:07
102. 

     102. The Daily: 2023 Mobile Trends—Mobile AR Gets Anchored, The Smartphone Smart Home Controller, and More | Jan 9, 2023

     On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintell

     Jan 09,2023 15:22
103. 

     103. The Weekly Listen: The Most Significant 2023 Trends, Interacting with Gen Alpha, and The Meta-Commercial | Jan 6, 2023

     On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens. Follow us on Instagram at:https://www.instagram.com/behindthenumbers

     Jan 06,2023 46:52
104. 

     104. The Daily: 2023 Digital Trends—Downgrading Digital Ad Spend, Big Tech Solves Content Moderation, and More | Jan 5, 2023

     On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] mor

     Jan 05,2023 18:57
105. 

     105. Reimagining Retail: 2023 Retail Trends—Inflation’s Continued Effect, Click and Collect’s Popularity, and The In-Store Experience | Jan 4, 2023

     On today's episode, we discuss the most important retail trends we're watching in 2023: how frugality and value are hollowing out the middle, why click and collect is so popular, why return policies will make or break retail loyalty, and more. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Carina Perkins. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more infor

     Jan 04,2023 28:34
106. 

     106. The Daily: 2023 Trends—The Next Tier of Digital Ads, Gen Z Evolves Social Media, and Rethinking Customer Loyalty | Jan 3, 2023

     On today's episode, we discuss the most important trends we're watching in 2023: what's upending the duopoly's dominance, Gen Z putting its stamp on the next phase of social media, what to make of consumers’ time and attention declining, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and director of Briefings Jeremy Goldman. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected]

     Jan 03,2023 23:10
107. 

     107. The Weekly Listen: Is Streaming’s Golden Age Fading, TikTok-Like Shopping on Amazon, and The Do-Everything App | Dec 23, 2022

     On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sp

     Dec 23,2022 46:45
108. 

     108. The Daily: Brand Success in the Current Climate, Netflix With Ads’ Progress, and The Rise of ’Skyvertising’ | Dec 22, 2022

     On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the di

     Dec 22,2022 20:53
109. 

     109. Reimagining Retail: The 2022 Holiday Retail Game Show Spectacular | Dec 21, 2022

     On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https:

     Dec 21,2022 23:26
110. 

     110. The Daily: Very Specific 2023 Predictions—Amazon Redefines Ads, BeReal’s Revenue Model, and TV Measurement | Dec 20, 2022

     On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast

     Dec 20,2022 33:31
111. 

     111. Around the World: The International Forecasts of Past (2022), Present (Now), and Future (2023) | Dec 19, 2022

     On today’s episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2023. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/H

     Dec 19,2022 28:11
112. 

     112. The Weekly Listen: ChatGPT’s Impact, What We Want From Streaming TV, and How Brands Celebrate The Holidays | Dec 16, 2022

     On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco. Follow us on Instagram at:https://www.instagram.com/behindthenumbers_podcast/ For sponsorship opportunities con

     Dec 16,2022 44:05
113. 

     113. The Daily: Brand New Forecasts—Video Platform Ad Dollars, Card Network Payments, and Shopping Returns | Dec 15, 2022

     On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco. Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/ F

     Dec 15,2022 22:29
114. 

     114. Reimagining Retail: BNPL During the Holidays, and What We Expect From BNPL in 2023 | Dec 14, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent. Follow us on instagram at:https:

     Dec 14,2022 23:54
115. 

     115. The Daily: The Most Interesting (and Mystifying) Health Data of 2022, Medical Messages, and Food as Medicine | Dec 13, 2022

     On today's episode, we discuss why visits to the doctor don't feel more digital, the significance of seeking medical advice from social media, and whether price transparency in the US healthcare system could change sometime soon. "In Other News," we talk about paying for certain messages between patients and providers and whether the "food as medicine" trend will catch on. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal. For sponsorship opportunities contact us:adve

     Dec 13,2022 28:09
116. 

     116. The Daily: Could Twitter Collapse, Will It Pivot Away From Advertising, and Are There Any Alternatives? | Dec 12, 2022

     On today's episode, we discuss whether this could really be the beginning of the end for Twitter, how consumers currently feel about the company, how much it might pivot away from advertising, and if there are actually any realistic alternatives. Tune in to the discussion with our analyst Jasmine Enberg. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to say h

     Dec 12,2022 23:17
117. 

     117. The Weekly Listen: The Future of Meta, What Better Returns Look Like, and a US Ad Recession? | Dec 9, 2022

     On today's episode, we discuss Meta's two-year outlook, whether the US is experiencing an ad recession, how folks want to return items, LinkedIn's new ad products, why a famous landmark is constantly called the wrong thing, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence

     Dec 09,2022 48:42
118. 

     118. The Daily: A Look Inside the Smart Home, the Devices of the Future, and Can Matter Connect It All? | Dec 8, 2022

     On today's episode, we discuss what the current smart home looks like, the most popular categories of smart home devices, and whether Matter's technology can bring the dream of a connected smart home to fruition. Tune in to the discussion with our analysts Jessica Lis and Gadjo Sevilla. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to say hi? Drop us a line

     Dec 08,2022 19:04
119. 

     119. Reimagining Retail: The Customer-Retailer Relationship, and What Drove Folks to Buy This Cyber Five? | Dec 7, 2022

     On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock. For sponsorship opportunities contact us:[email protected] more information visit: https://www.inside

     Dec 07,2022 27:12
120. 

     120. The Daily: Our Relationship With Social Media, a 2023 Trend, and People’s Views of Twitter Advertisers | Dec 6, 2022

     On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg. For sponsorship opportunities contact us:[email protected] more information visit: h

     Dec 06,2022 27:48
121. 

     121. The Daily: The Audio Advertising Battle, Sports Betting’s Albatross, and Airbnb’s Search-Averse Marketing | Dec 5, 2022

     On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com

     Dec 05,2022 29:17
122. 

     122. The Weekly Listen: A Mixture of New Store Formats, Guaranteed Delivery, and Are There Too Many Ads on Amazon? | Dec 2, 2022

     On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna. For sponsorship opportunities contact us:[email protected] more information visit: https://w

     Dec 02,2022 51:30
123. 

     123. The Daily: Conversing With Your Connected Car, Driverless Ride-Sharing, and Gas Stations 2.0 | Dec 1, 2022

     On today's episode, we discuss the most exciting connected car services that are just around the corner, how gas and charging stations might evolve as people spend more time at them, and where autonomous ride-sharing is already a reality. Tune in to the discussion with our analyst Jessica Lis. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to say hi? Drop us

     Dec 01,2022 22:31
124. 

     124. Reimagining Retail: The Retailer’s Q3 2022 Checkup and The Best and Most Concerning Performance Awards | Nov 30, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about some must-discuss companies and what interests us the most about their recent performance. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Blake Droesch. For sponsorship opportunities contact us:[email protected] more information visit: ht

     Nov 30,2022 30:05
125. 

     125. The Daily: Innovations in CTV, Price Hikes for Streaming Platforms, and YouTube’s Primetime Channels | Nov 29, 2022

     On today's episode, we discuss innovations in connected TV (CTV) and the outlook for next year. "In Other News," we talk about what to make of recent price hikes for streaming platforms and YouTube launching Primetime Channels. Tune in to the discussion with our analyst Paul Verna and Michael Hopkins, vice president of go to market at MNTN. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise

     Nov 29,2022 19:49
126. 

     126. The Daily: Questions About TikTok, YouTube Diversifies Its Revenues, and Shopping in WhatsApp Messages | Nov 28, 2022

     On today's episode, we discuss why TikTok downgraded its revenue expectations, what concerns us the most about the company, and how big of a digital ad player it can actually become. "In Other News," we talk about YouTube letting folks buy products in Shorts and whether people want to buy things in WhatsApp messages. Tune in to the discussion with our analyst Debra Aho Williamson. For sponsorship opportunities contact us:[email protected] more information visit: https://www.

     Nov 28,2022 22:36
127. 

     127. Reimagining Retail: Holiday Shopping Expectations and The Holiday Ads You Need to Watch | Nov 23, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what kind of a holiday season we are expecting, how shopping behaviors are changing, and how retailers and brands can win over consumers. Then for "Pop-Up Rankings," we rank the top four holiday ads you need to watch. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Carina Perkins. For sponsorship opportunities contact us:[email protected] more information visit: https://www.i

     Nov 23,2022 23:59
128. 

     128. The Daily: The Very Disconnected Healthcare System, Amazon Clinic Launches, and The Deal to Buy Summit Health | Nov 22, 2022

     On today's episode, we discuss why the US healthcare system is so fragmented, how an app could save the day, and whether the US will ever be able to synchronize its health services. "In Other News," we talk about the deal to buy multispecialty physician group Summit Health and what to expect from Amazon Clinic. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.  For sponsorship opportunities contact us:[email protected] more information visit: htt

     Nov 22,2022 23:36
129. 

     129. Around the World: How people use media differently across countries | Nov 21, 2022

     In this episode, host Bill Fisher is joined by our analyst Paul Briggs, Starcom’s executive vice president and global director Kelly Kokonas, and GWI’s chief research officer Jason Mander to discuss the latest "Global Media Intelligence" report, outlining media consumption behaviors from around the world. Check out the report mentioned in this episode here: The Global Media Intelligence Report 2022 For sponsorship opportunities contact us:[email protected] more information v

     Nov 21,2022 27:06
130. 

     130. The Weekly Listen: Is the Age of Social Media Ending, Newsletter Dollars, and Do Fewer Ads Equal Better ROI? | Nov 18, 2022

     On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland. For sponsorship opportunities

     Nov 18,2022 50:09
131. 

     131. The Daily: 2022 FIFA Men’s World Cup Advertising, B2B Marketers’ Outlook, and Will Someone Buy Roku? | Nov 17, 2022

     On today's episode, we discuss the controversies surrounding this year's World Cup, digital's role in the tournament, and which World Cup campaigns have caught our eye thus far. "In Other News," we talk about the six-month outlook for B2B marketers and whether someone is looking to buy Roku. Tune in to the discussion with our analysts Dave Frankland and Paul Verna. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintellige

     Nov 17,2022 31:41
132. 

     132. Reimagining Retail: The Unknown History of Cyber Monday | Nov 16, 2022

     On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, w

     Nov 16,2022 26:25
133. 

     133. The Daily: Influencer Marketing in Uncertain Times, Trusting Social Media, and Meta’s User Counts | Nov 15, 2022

     On today's episode, we discuss how companies feel about influencer marketing in a recessionary climate, how big the influencer space is, and the best practices for working with creators. "In Other News," we talk about how much Americans trust social media versus national and local news and what the user counts across Meta's platforms tell us. Tune in to the discussion with our analyst Jasmine Enberg. For sponsorship opportunities contact us:[email protected] more information

     Nov 15,2022 21:51
134. 

     134. The Daily: The Bright Spots of Amazon’s Business, Returns Convenience, and In-Store Holiday Shopping | Nov 14, 2022

     On today's episode, we discuss what to make of the apparent turnaround in Amazon's online store sales growth, why Amazon's ad business stands out, and what to expect from the ecommerce giant in Q4. "In Other News," we talk about the secret to returns convenience and how much people will be shopping in stores this holiday season. Tune in to the discussion with our analyst Andrew Lipsman. For sponsorship opportunities contact us:[email protected] more information visit: https:

     Nov 14,2022 21:00
135. 

     135. The Weekly Listen: Early Changes at Twitter, Stores Within Stores, and a Drone Candy Crush Ad | Nov 10, 2022

     On today's episode, we discuss what to make of the early changes at Twitter, whether stores within stores really work, what to expect now that Netflix Basic With Ads is here, a drone Candy Crush ad in the sky, Sainsbury's playing the loyalty long game, an explanation of the ways US consumers cut costs, how much Americans love cheese, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens. For sponsorship opportunities

     Nov 10,2022 00:00
136. 

     136. Reimagining Retail: Facebook, Instagram, TikTok, and the Future of Social Commerce | Nov 9, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the total market for US retail social commerce sales, whether Instagram is in trouble when it comes to social commerce, and what kind of a threat TikTok poses. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of TikTok’s US retail strategy. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg. For sponsorship opp

     Nov 09,2022 24:50
137. 

     137. The Daily: Google’s Growth Hits the Brakes, Apple Search Ads, and Live Sports’ Relationship with Cable | Nov 8, 2022

     On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens. For sponsorship opportunities contact us:[email protected] more information visit: https://

     Nov 08,2022 21:28
138. 

     138. The Daily: Meta Struggles a Year Into Its Rebrand, Negatively Influenced Influencers, and a TikTok Super App? | Nov 7, 2022

     On today's episode, we discuss what's behind Meta's revenue decline for a second consecutive quarter, what to make of things one year after the Meta rebrand, and the state of the company's metaverse initiative. "In Other News," we talk about whether being an influencer is sustainable and the chances that TikTok will become the first true super app in the West. Tune in to the discussion with our analyst Debra Aho Williamson. For sponsorship opportunities contact us:[email protected]

     Nov 07,2022 22:53
139. 

     139. The Weekly Listen: Is the Tech Boom Really Over, Conversations with Brands, and How Wendy’s Became ’Morty’s’ | Nov 4, 2022

     On today's episode, we discuss whether the tech boom is actually over, whether consumers can have real conversations with brands, if the promise of rapid delivery is simply make-believe, how a Wendy's in California briefly became a "Rick and Morty"-themed pop-up, whether blockbuster films can continue to prop up movie theaters, an explanation of ad budgets in 2023, how the population is changing, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts B

     Nov 04,2022 39:31
140. 

     140. The Daily: What Happens Now That Musk Owns Twitter, Livestream Shopping in the West, and Pinterest Outperforms | Nov 3, 2022

     On today's episode, we discuss what will happen with Twitter in the short term, how advertisers are now looking at an Elon Musk-run Twitter, and expectations for the direction of the company. "In Other News," we talk about whether livestream shopping will ever be a thing in the West and why Pinterest was able to outperform its peers in Q3. Tune in to the discussion with our analyst Jasmine Enberg. For sponsorship opportunities contact us:[email protected] more information vi

     Nov 03,2022 21:27
141. 

     141. Reimagining Retail: What the Kroger-Albertsons Merger Means for the Future of Retail Media Networks | Nov 2, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the retail media implications of a Kroger-Albertsons pairing, why in-store retail media is such a big deal, and the likelihood of this merger going through. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about three potential big deals in retail media. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Zak Stambor. For sponsorship opportunities

     Nov 02,2022 21:29
142. 

     142. The Daily: Snapchat’s Record Slow Revenue Growth, BeReal’s Financial Model, and a New App Called Gas | Nov 1, 2022

     On today's episode, we discuss why Snap saw record slow revenue growth in Q3, how it still managed to grow users by so much, and where the company goes from here. "In Other News," we talk about the concern over BeReal not having a financial model and what to make of a new social app that is ranked No. 1 in the app store ahead of BeReal and TikTok. Tune in to the discussion with our analyst Jasmine Enberg. For sponsorship opportunities contact us:[email protected] more inform

     Nov 01,2022 19:32
143. 

     143. The Daily: How Advanced is Advanced TV, TikTok’s AI Ads, and Controlling Your Ad Experience | Oct 31, 2022

     On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell. For sponsorship opportunities contact us:[email protected]

     Oct 31,2022 20:53
144. 

     144. The Weekly Listen: Uber’s Ad Aspirations, Gen Z’s Media Time, and Are We Past ’Peak Newsletter’? | Oct 28, 2022

     On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell. For sponsorsh

     Oct 28,2022 41:25
145. 

     145. The Daily: The Rise of Telemental Health, Price Shopping for Healthcare, and Health Tech Investments | Oct 27, 2022

     On today's episode, we discuss why telemental health is taking off, the main players in the space, and what's going on with teleprescriptions. "In Other News," we talk about people's relationship with price shopping for healthcare services and why healthcare providers are continuing to invest in tech despite the tough macroeconomic conditions. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal. For sponsorship opportunities contact us:[email protected]

     Oct 27,2022 22:42
146. 

     146. Reimagining Retail: The ’Lipstick Effect’ and Other Unexpected Consumer Trends During Economic Uncertainty | Oct 26, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what to make of the so-called "lipstick effect" and talk about some other uncanny economic trends that tend to occur during periods of economic uncertainty. Then for "Pop-Up Rankings," we rank the four brands benefiting from lipstick effect-type behavior. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor. For sponsorship opportunities contact us:[email protected]

     Oct 26,2022 22:12
147. 

     147. The Daily: How Affiliate Amplifies All Marketing, Strengths of Live Sports Streaming, and Googles Fines | Oct 25, 2022

     On today's episode, we discuss how affiliate is the power player in the consumer journey and an amplifier of all marketing channels’ efforts. "In Other News," we talk about the significance of all of these Google fines and the biggest strengths and weaknesses for the future of live sports streaming. Tune in to the discussion with our analyst Paul Verna and CJ's senior vice president of client development Sommer Urias. For sponsorship opportunities contact us:[email protected]

     Oct 25,2022 23:53
148. 

     148. The Daily: Netflix Turns Things Around, Peacock’s Place in Streaming, and Unfavorable Streaming Ads | Oct 24, 2022

     On today's episode, we discuss what to make of Netflix's subscriber turnaround, how we expect its new ad-supported tier to perform, and how effective we think its new "sharing policy" will be next year. "In Other News," we talk about where Peacock sits within the streaming universe and why streaming viewers are so unhappy with ads. Tune in to the discussion with our analyst Ross Benes. For sponsorship opportunities contact us:[email protected] more information visit: https:/

     Oct 24,2022 17:16
149. 

     149. The Weekly Listen: Americans’ Price Sensitivity, How Prime Day 2 Went, and a Physical Netflix Store | Oct 21, 2022

     On today's episode, we discuss whether Americans are becoming more price-sensitive, how Amazon's second Prime Day went, whether augmented reality is about more than having fun, what to expect from Netflix's "immersive" shopping experience, how delivery robots are kind of already here, an explanation of the holiday shopping trends we are paying the most attention to, where the song “Take Me Out to the Ball Game” came from, and more. Tune in to the discussion with our director of reports editing R

     Oct 21,2022 46:32
150. 

     150. The Daily: What Happened to the Metaverse’s Momentum, Decentraland’s Users, and Google’s Ambient Aspirations | Oct 20, 2022

     On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla. For sponsorship opportunities contact us:[email protected] more information visit:

     Oct 20,2022 27:29
151. 

     151. Reimagining Retail: Brick-and-Mortar 2.0—Which Tech Will Get Us There, and Experiential Retail Experiences | Oct 19, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the best-in-class examples of retailers who are leading the charge in experiential retail, in-store technology, and high-touch customer service. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about where brick-and-mortar stores are likely headed. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Yory Wurmser. For sponsorshi

     Oct 19,2022 24:04
152. 

     152. The Daily: CX in Tough Economic Times, The Best Retailer Mobile App, and Convenience for the Holidays | Oct 18, 2022

     On today's episode, we discuss which brand does the best job of empathizing with digital customers, systemic failings of customer experience (CX), and how to keep the integrity of your CX intact when prices are out of control. "In Other News," we talk about the best retailer mobile app to enable a seamless omnichannel experience and the most important thing to get right when thinking about returns. Tune in to the discussion with our analyst Patty Soltis. For sponsorship opportunities contact us:

     Oct 18,2022 23:58
153. 

     153. The Daily: The Battle Over Podcasts, Netflix’s Measurement Plans, and Retailer Promos Over Ads | Oct 17, 2022

     On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic. For sponsorship opportunities contact us:[email protected] more informat

     Oct 17,2022 27:27
154. 

     154. The Weekly Listen: Can Musk (or Anyone) Help Twitter, Selling a Moment, and Physical Stores as a Media Channel | Oct 14, 2022

     On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross

     Oct 14,2022 46:07
155. 

     155. The Daily: Some B2B Ad Spending Milestones, LinkedIn’s Events Pivot, and EasyJet’s New CMO Role | Oct 13, 2022

     On today's episode, we discuss why we revised our B2B digital ad spending estimates, the B2C buying behaviors affecting how B2B products and services are sold, and the marketing tactics B2B marketers are focusing on. "In Other News," we talk about why LinkedIn laid off the entirety of its global events marketing team and why easyJet brought back its CMO role in a new form. Tune in to the discussion with our analyst Kelsey Voss. For sponsorship opportunities contact us:[email protected]

     Oct 13,2022 18:05
156. 

     156. Reimagining Retail: The Future of Amazon’s Grocery Strategy and the Tech Giving It an Edge | Oct 12, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss Amazon's ambitions in the grocery space, how it's leveraging Amazon Fresh and Whole Foods, and whether the ecommerce company could become the biggest seller of digital groceries. Then for "Pop-Up Rankings," we rank the top four tech innovations giving Amazon an advantage in grocery. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman. For sponsorship opportunities contact us:advertising

     Oct 12,2022 26:45
157. 

     157. The Daily: Ad Spending Slump Theories—Apple, Structural Problems, or a Pandemic Hangover | Oct 11, 2022

     On today's episode, we discuss the main reasons why ad spending is having a tougher time than usual and try to figure out what is influencing the ad market the most at the moment. Tune in to the discussion with our analysts Dave Frankland and Paul Verna. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to say hi? Drop us a line at [email protected]  © 2022

     Oct 11,2022 26:33
158. 

     158. The Daily: Musk Wants Twitter Again, Challenges for the Platform, and What This Means for Advertisers | Oct 10, 2022

     On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to say hi? Drop us a line at [email protected]  © 2022 Insider Intelli

     Oct 10,2022 19:03
159. 

     159. The Weekly Listen: Holiday Spending Expectations, Immersive Search, and Malls Attempt to Evolve | Oct 7, 2022

     On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell. For sponsorship opportunities contact us:

     Oct 07,2022 43:30
160. 

     160. The Daily: How Agencies Can Build Relationships in the Era of Uncertainty | Oct 6, 2022

     On today's episode, we discuss the key factors that agencies need to be considering today, how agencies should be thinking about new ways to get in front of consumers that value short-form content, and where we see agency-brand relationships trending over the next five years. Tune in to the discussion with our guest host and vice president Marissa Coslov and analysts Dave Frankland and Paul Verna. For sponsorship opportunities contact us:[email protected] more information vi

     Oct 06,2022 23:03
161. 

     161. Reimagining Retail: What Shein’s Doing Right and Predictions About Its Future | Oct 5, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the reasons Chinese fast-fashion giant Shein has been so successful as of late. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about the future of Shein. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintell

     Oct 05,2022 24:10
162. 

     162. The Daily: Video Streaming Service Content Strategies, Netflix’s Gaming Studio, and Everything+ | Oct 5, 2022

     On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes. For sponsorship opportunities contact us:[email protected] more information visit: h

     Oct 04,2022 25:52
163. 

     163. The Daily: The Digital Ad Duopoly Evolves, Privacy Lawsuits Surge, and Cookie Deprecation Winners and Losers | Oct 3, 2022

     On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna. For sponsorship opportunities contact us:[email protected]

     Oct 03,2022 17:29
164. 

     164. The Weekly Listen: Super Bowl LVII Ads, Livestreaming in the Wrong Place, and Metaverse Ad Views | Sep 30, 2022

     On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens. For sponsorship oppor

     Sep 30,2022 42:18
165. 

     165. The Daily: Adapting to Privacy and Data Strategy Needs, Google’s Legal Cases, and Apple Offers More Ads | Sep 29, 2022

     On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House. For sponsorship opportunities conta

     Sep 29,2022 28:07
166. 

     166. Reimagining Retail: Activating Product Stories Across Channels and Top Trends in Retail Automation | Sep 28, 2022

     On today's episode, we discuss how marketers can provide a compelling, complete, and differentiated product experience that meets consumers' expectations across every channel. Then for "Pop-Up Rankings," we rank the top three most important trends in retail automation. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and senior director of product marketing at Akeneo Ali Hanyaloglu. For sponsorship opportunities contact us:[email protected] more information visi

     Sep 28,2022 19:11
167. 

     167. Around the World: Opportunities and Challenges for Cross-Border Commerce | Sep 27, 2022

     Shopify’s latest product launches promise to help calm the waters for cross-border selling, but it isn’t likely to be entirely smooth sailing. Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Carina Perkins to discuss the opportunities and threats to cross-border trading around the world. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to say

     Sep 27,2022 23:35
168. 

     168. The Daily: Fewer video streaming apps, copycatting BeReal, and some positive economic indicators | Sep 26, 2022

     On today's episode, we discuss why we are heading towards fewer video streaming platforms, what this means for consumers and what this means for advertisers. "In Other News," we talk about what to make of a few positive economic indicators and whether BeReal is about to be copycatted out of existence. Tune in to the discussion with our director of Briefings Jeremy Goldman. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insideri

     Sep 26,2022 21:21
169. 

     169. The Weekly Listen: Amazon’s NFL Debut, TikTok the Search Engine, and Buying with Emojis | Sep 23, 2022

     On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell. For sponsorship opportuniti

     Sep 23,2022 40:58
170. 

     170. The Daily: Social Commerce Pivots, YouTube Shorts Money Hose, and Can TikTok Remain Fun? | Sep 22, 2022

     On today's episode, we discuss how social commerce is evolving, how many Americans buy things on social platforms, and the importance of native checkout. "In Other News," we talk about the significance of YouTube turning on the money hose for Shorts and how long TikTok can preserve its image as a fun app. Tune in to the discussion with our analyst Jasmine Enberg. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligenc

     Sep 22,2022 18:54
171. 

     171. Reimagining Retail: How to Elevate a Luxury Brand and How They’re Expanding Their Reach | Sep 21, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define luxury retail, how much luxury brands can raise their prices, and how they are elevating themselves. Then for "Pop-Up Rankings," we rank the top four examples of luxury brands that are expanding their reach. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor. For sponsorship opportunities contact us:[email protected] more information visit: https://www.ins

     Sep 21,2022 24:28
172. 

     172. The Daily: Game-Changing Digital Health Deals, Extending Telehealth Measures, and a Bugs + Drugs Tool | Sep 20, 2022

     On today's episode, we discuss why big tech is suddenly interested in digital health, whether the doctor's house call is making a comeback, and what the chess-like moves of CVS Health are all for. "In Other News," we talk about the significance of extending pandemic-era telehealth measures and what to make of a new 'Bugs + Drugs' tool. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal. For sponsorship opportunities contact us:[email protected] mor

     Sep 20,2022 22:15
173. 

     173. The Daily: ’The Great Realignment,’ Reels vs. TikTok Engagement, and AVOD to Overtake TV ads? | Sep 19, 2022

     On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna. For sponsorship opportunities contact us:advertis

     Sep 19,2022 24:00
174. 

     174. The Weekly Listen: Peloton Goes D2Someone, Disney’s Membership Program, and the Least Intrusive Ads | Sep 16, 2022

     On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Da

     Sep 16,2022 36:52
175. 

     175. The Daily: Did Summer Vacations Revive Travel, Apple Accelerates Digital Ads, and Snapchat’s Plan | Sep 15, 2022

     On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.  For sponsorship opportunities contact us:[email protected] more information

     Sep 15,2022 22:04
176. 

     176. Reimagining Retail: How The Employee Experience Informs Customer Experience and Retail Leadership Examples | Sep 14, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how companies can improve the employee experience to better the customer experience and ways to collect feedback. Then for "Pop-Up Rankings," we rank the top examples of retail leadership that directly impacted our customer experience and the ones that could have been improved. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Patty Soltis. For sponsorship opportunities contact us:[email protected]

     Sep 14,2022 27:19
177. 

     177. The Daily: A New (OOH Ad) Normal, Watching 4 Channels At Once, and Netflix Gamers | Sep 13, 2022

     On today's episode, we discuss the out-of-home (OOH) ad recovery, the influence of digital billboards, and how OOH can drive consumers to take action. "In Other News," we talk about YouTube TV letting folks watch four channels on one screen simultaneously and whether Netflix could soon be a destination for gamers. Tune in to the discussion with our analyst Ross Benes. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintell

     Sep 13,2022 22:35
178. 

     178. The Daily: Leadership strategy, virtual service, and automakers pivot to CX | Sep 12, 2022

     On today's episode, we discuss what to consider when developing a customer experience (CX) strategy, how to build a culture that prioritizes the customer, and the benefits of good CX leadership. "In Other News," we talk about customer service in the metaverse and how automakers are diverting ad dollars to customer and user experience. Tune in to the discussion with our analyst Patty Soltis. For sponsorship opportunities contact us:[email protected] more information visit: ht

     Sep 12,2022 19:56
179. 

     179. The Weekly Listen: Facebook’s Plan To Be Cool, What’s(Super)App, and TikTok on CTVs | Sep 9, 2022

     On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens. For sponsorship opportunities contact us:[email protected]

     Sep 09,2022 43:41
180. 

     180. The Daily: Amazon’s NFL Rights Tipping Point, Cookie-Cutter SVOD’s, and Netflix Steals Snap Ad Execs | Sep 8, 2022

     On today's episode, we discuss the significance of Amazon securing the rights to NFL Thursday Night Football, how the broadcast could look different, and what other tech players might secure sports rights in the future. "In Other News," we talk about whether video streaming platforms looking too similar is a problem and what to make of two Snapchat ad execs going to Netflix. Tune in to the discussion with our analysts Andrew Lipsman and Paul Verna. For sponsorship opportunities contact us:advert

     Sep 08,2022 27:18
181. 

     181. Reimagining Retail: Shopping Behaviors on Mobile, and the Apps That Will Shape Mcommerce | Sep 7, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss moible shopping behaviors and the metrics to pay attention to going forward. Then for "Pop-Up Rankings," we rank the top four mobile shopping apps that will shape the future of mcommerce. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/adve

     Sep 07,2022 23:35
182. 

     182. The Daily: Influencer Marketing by Platform and Tier, Luxury Ecommerce, and Out-of-Pocket Drug Costs | Sep 6, 2022

     On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including influencer marketing spend by platform and tier, luxury ecommerce, and US prescription drug sales. "In Other News," we talk about Apple Pay's meteoric rise and what DoorDash's Q2 performance says about the future of the food delivery space. Tune in to the discussion with our senior forecasting analyst Iwona Drapala and director of forecasting Peter Newman. For sponsorship opportunities contact

     Sep 06,2022 30:20
183. 

     183. The Weekly Listen: Losing at Sports Streaming, Internet Rules for Kids, and Robots Create Ads | Sep 2, 2022

     On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analyst

     Sep 02,2022 44:58
184. 

     184. The Daily: Gen Xers Leave Social Media, TikTok’s Arrival, Snapchat+ Hits 1 Million Users, and Clubhouse 2.0 | Sep 1, 2022

     On today's episode, we discuss the social media trends to pay closest attention to for the rest of the year and beyond. "In Other News," we talk about the significance of Snapchat's membership program, Snapchat+, reaching 1 million users already and Clubhouse's latest plans on how it wants to evolve. Tune in to the discussion with our analyst Debra Aho Williamson. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligen

     Sep 01,2022 31:13
185. 

     185. Reimagining Retail: Has Ecommerce Permanently Accelerated, and What Will Drive Its Next Phases of Growth | Aug 31, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss whether ecommerce actually accelerated 10 years in 10 weeks, what is happening by category, and the ceiling for the share of things Americans will buy online. Then, in our brand-new segment "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about what they think will drive ecommerce’s next phases of growth. Mild predictions are plausible outlooks. Extra-hot predictions are ou

     Aug 31,2022 29:00
186. 

     186. The Daily: HBO Max and Discovery+ Merge, Streaming Surpasses Cable, and the Big Ten’s Media Rights Deal | Aug 30, 2022

     On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have quest

     Aug 30,2022 21:06
187. 

     187. Around the World: Cryptocurrency In Commerce | Aug 29, 2022

     Despite significant headwinds, big names continue to join the crypto bandwagon, including most recently Mercado Libre in Latin America. Join our analyst Bill Fisher as he hosts researcher Paola Flores-Marquez and analyst Grace Broadbent to discuss the lay of the crypto land in global markets. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have questions or just want to say hi? Drop us a

     Aug 29,2022 21:59
188. 

     188. The Weekly Listen: The Short-Video Race, Lyft’s New Media Division, and Chewy’s New CarePlus Service | Aug 26, 2022

     On today's episode, we discuss who is most likely to win the short-video race, the significance of Lyft's new media division, the potential of Apple's ad business, whether buy now, pay later is too good to be true, Chewy's new insurance and wellness service CarePlus, an unpopular opinion about retail media, who's buying all the electric vehicles, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens. For sponsorship opportunities contact us:[email protected]

     Aug 26,2022 42:31
189. 

     189. The Daily: Managing Your Own Marketing Ecosystem, Inflation-Altering Behavior, and Customer Satisfaction Falls | Aug 25, 2022

     On today's episode, we discuss how best to manage and measure your own marketing ecosystem. "In Other News," we talk about how inflation is altering people's behavior and what to make of falling customer satisfaction in the US. Tune in to the discussion with David Lloyd, chief customer officer at Awin, and our analyst Patty Soltis. For sponsorship opportunities contact us:[email protected] more information visit: https://www.insiderintelligence.com/contact/advertise/Have que

     Aug 25,2022 19:21
190. 

     190. Reimagining Retail: Retail Earnings Takeaways, and The Keys to Second-Half Success for 3 Major Retailers | Aug 24, 2022

     On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the major takeaways from the latest retail earnings, the expectations versus reality, and what key performance indicators to watch going forward. Then for "Pop-Up Rankings," we rank the keys to second-half success for three major retailers. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman. For sponsorship opportunities contact us:[email protected] more inform

     Aug 24,2022 20:04
191. 

     191. The Daily: Why Fintech Funding is Evaporating, the Coinbase-BlackRock Partnership, and Banks vs. Nonbanks | Aug 23, 2022

     On today's episode, we discuss what recent funding and valuation drops mean for fintechs, which categories are getting hit the hardest, and what fintechs should do now. "In Other News," we talk about the significance of the recent Coinbase-BlackRock partnership and how the Consumer Financial Protection Bureau plans to level the playing field between banks and nonbanks. Tune in to the discussion with our analysts Eleni Digalaki and Tiffani Montez. For sponsorship opportunities contact us:advertis

     Aug 23,2022 20:07
192. 

     192. The Daily: How Much is Ad Spend Wavering, Co-Exclusive Streaming, and The Perfect Ad Song | Aug 22, 2022

     On today's episode, we discuss how much ad spending has wavered so far, what to make of Procter & Gamble cutting back on ad spending, and what our outlook is for the rest of 2022 and beyond. "In Other News," we talk about whether co-exclusive streaming rights will catch on and how agencies pick the perfect song for their ads. Tune in to the discussion with our analyst Paul Verna. For sponsorship opportunities contact us:[email protected] more information visit: https://www.i

     Aug 22,2022 24:34