The Hear It Podcast

All Episodes (40)

From new to old

From new to old From old to new

1. 

   1. John Gilbert on Youth Campaigns Tackling Social Issues

   We welcome John Gilbert, Managing Director of Eski Media to this episode. We're talking about campaigns that tackle social issues and how we can co-create and work with youth audiences to create ones that make a difference. Eski Media is a creative media and marketing agency that's ambitious about creating social change through its work.They've led numerous campaigns where engaging youth audiences and complex range of stakeholders has been part of the process.Connect with John on X and LinkedInE

   Nov 28,2023 16:25
2. 

   2. Ben Verinder on the challenge of Further Education

   Ben Verinder, MD of Chalkstream, a specialist reputation research and management agency, talks to us about the challenging market Further Education sits within, it's complex audience groups and what marketing and communications teams can do to tackle it. Chalkstream: a specialist reputation research and management agency, which has worked with over 100 colleges, universities and schools, as well as a host of other clients and recently spoke at the All Parliamentary Project Group for Skills, Care

   Nov 21,2023 22:32
3. 

   3. Leon Mann on Diversifying Talent in the Sports Industry

   We welcome Leon Mann MBE onto the podcast this epsiode. Entrepreneur, activist, broadcaster turned filmmaker, who’s spent his career telling stories throughout the world of sport. Founder of independent sports consultancy and production company Refresh Sports, also set up the Black Collective of Media in Sport (BCOMS), the networking group for black sports journalists, as well as the Football Black List, an initiative he co-founded in 2009, which highlights the achievements of black representati

   Jul 12,2023 25:47
4. 

   4. Ruth Dale on Using Behavioural Science

   We hear from Ruth Dale, Founder of Social Insight Marketing, a behaviour change marketing specialist, offering training to practitioners across a breadth of sectors looking to adopt a behaviour change approach to their work. With over 20 years experience across NHS, local and national government, Ruth has worked on almost every social and health issue out there. As well as her infamous behaviour change bootcamps, she also hosts the Behaviour Change Marketing Bootcamp podcast.  You can find Ruth

   Jul 04,2023 26:50
5. 

   5. Kyle Campbell on Higher Education Marketing Trends

   Hear from Kyle Campbell, founder of the Education Marketer and self-confessed writer, content marketing evangelist and internet culture nerd. His newsletter and podcast bring updates, insights and examples from around the world of Higher Education. We talk about the latest trends, how to drive relevant conversations with prospects as well as find out what youth stereotype annoys him the most. https://www.educationmarketer.co.uk/ https://www.educationmarketer.co.uk/podcast  The content Kyle recom

   Jun 27,2023 22:53
6. 

   6. Jim Tudor on Inspiration for Higher Education

   We hear from Jim Tudor, Founder of Future Index, a trends consultancy specialising in higher education, on what the opportunities are for the sector, drawing on inspiration from around the world both in edcation and beyond. Jim is also a founding director of creative agency Waterfall, an education marketing agency. http://thefutureindex.com/http://waterfall.agency/ Find Jim on Twitter and LinkedInAs you might expect from a trends expert, Jim had a ton of great examples including...Greenpeace sho

   Dec 15,2022 21:42
7. 

   7. Rohini Kahrs on Racial Equality for Young People

   This episode we hear from Rohini Kahrs, Communications Manager at the Runnymede Trust, which is the UK’s leading race equality think tank. From broadening the curriculum to exposing the Windrush scandal, the Trust’s work is rooted in challenging structural racism and its impact on our communities and has produced some incredible insight to continually challenge and influence progress towards racial equality.Rohini on LinkedInRunnymede Trust https://www.runnymedetrust.org/Rohini talks abouthttps:

   Dec 08,2022 18:58
8. 

   8. Isobelle Panton on Disrupting Higher Ed

   This episode we're joined by Isobelle Panton, Director of Student Recruitment and International at University Academy 92, a higher education offering founded by the Manchester United Class of '92, in partnership with Lancaster University. We talk about adapting the higher education offer to youth audiences, challenging the typical format of an undergraduate learning experience and why championing student voice is key to staying relevant in an ever competitive market. https://www.linkedin.com/in/

   Dec 01,2022 16:34
9. 

   9. Penny Norman on Teen Behaviour Change

   This week we speak with Penny Norman, Strategy Director at Rescue, a behavioural change agency working with Governments and non-profits to tackle behavioural health campaigns in the U.S, specifically nicotine, cannabis and opiods.https://rescueagency.com/https://www.linkedin.com/in/pennynorman/https://rescueagency.com/webinarsWe talk about the subcultures within the 'teen' bracket, how to engage youth audiences to influence behaviour, whether that's preventative or informative and Penny shares l

   Nov 24,2022 28:30
10. 

    10. Ndu Uchea on Representing Youth Voice

    This episode we hear from Ndubuisi Uchea, co-founder of Word on the Curb, a youth research and creative consultancy. Having literally established Word on the Curb to represent youth voice, particularly from minority and under represented groups, the YouTube platform grew to the creative, research and content agency it is today.  https://www.wordonthecurb.co.uk/Word on the Curb YouTubeExamples of work we talk aboutAdidas + Mother LondonHome Office #KnifeFree Chicken BoxOrgan Donation with the NHS

    Nov 17,2022 30:31
11. 

    11. Bruce Daisley on Gen Z in the workplace

    This episode we welcome Bruce Daisley onto the podcast. Bruce previously ran Twitter's business and development across Europe, Middle East and Africa. Now a writer and consultant on better working, you can find his work https://eatsleepworkrepeat.com/ Including his brand new book, Fortitude, which as he explains is all about resilience https://eatsleepworkrepeat.com/fortitude/Bruce recently wrote about Gen Z and handling stress, following some commentary that younger audience are weaker at work

    Nov 10,2022 21:10
12. 

    12. Brett Booth on Gen Z Appeal in Marketing

    Season 3 is back and to kick us off we hear from Brett Booth, youth marketing strategist, on what brands and organisations can do to better position themselves to engage youth audiences within their marketing. Brett is a former partner of Nerds, a UK youth agency working for major brands that celebrates artists and youth voice. Having worked on a whole breadth of campaigns to help brands better connect and appear culturally relevant to youth audiences, he's now working as a consultant, strategis

    Nov 03,2022 20:48
13. 

    13. Technology and the student experience with Mark Higginson and Guy Andrews

    In our last episode on the theme of Technology and the Student Experience, we look at how our conversations with prospective students can begin at a very early stage and technology can enable how we can improve these very early impressions. We speak with Guy Andrews and Mark Higginson, experienced marketing and technology experts from Twenty Thousand Leagues and creators of Cues.ai. But importantly, we discuss why technology isn't an inevitable solution particularly when it comes to education, a

    Oct 28,2022 18:34
14. 

    14. Josh Akapo from Archtype on Youth Voice and Culture

    This episode we speak with Josh Akapo, co-founder of creative agency Archtype, who facilitate impactful moments of culture for the likes of Lovebox Festival, Stormzy and DLT. Josh also delivers creative research and insights at Hype Collective, a student marketing agency and is part of a youth mentoring non-profit, Joined Up Thinking, helping curate projects particularly for young people of colour to stand out and reach their potential. About Josh https://joshakapo.com/ @archtypeUK  https://arch

    Jul 21,2021 23:29
15. 

    15. Jamie McCracken from Protein New York on ”Influence”

    We’re talking all about “influence” in this episode with Jamie McCracken, Head of Agency at Protein in New York. Jamie’s experience of customer attitudes, behaviours and motivations has informed a whole host of insight reports and strategies, working with a whole host of brands from Nike, YEEZY and Red Bull to Google, Apple and Alexander Wang.  @protein  https://www.proteinagency.com/ Protein’s ‘Dirty Words’ Research - Influence https://www.proteinagency.com/reports/dirty-words-influence Protein

    Jun 29,2021 19:13
16. 

    16. Dr. Josephine Perry on Teens, Psychology & Sport

    This episode we’re joined by Dr Josephine Perry, Chartered Psychologist, Founder of Performance in Mind, journalist and author. Having worked across a breadth of communications roles, from lobbying to being Communications Director at Nuffield Health, her own sporting experience took her into performance psychology, where she has worked with a breadth of athletes and written several books, including her latest book about teenage athletes. https://performanceinmind.co.uk/about/ @JosephineperryHer

    Jun 22,2021 25:48
17. 

    17. Tanya Martin from Women in Sport on Teens vs Sport

    This week we’re talking about the latest research into teen girls and sport with Tanya Martin, Insight Manager at Women in Sport, a national charity that works to give every woman and girl the opportunity to experience the transformational rewards of sport. Tanya Martin@Womeninsport_ukWomen in Sport: The Impact of COVID-19 on Girls Lives and Physical Activity, 2021 https://www.womeninsport.org/research-and-advice/our-publications/the-impact-of-the-covid-19-pandemic-on-teenage-girls-lives-and-phy

    Jun 15,2021 18:46
18. 

    18. Nafisa Shafiq from the University of Leeds on Allyship in Student Communications

    This week we’re joined by Nafisa Shafiq, Student Communications Manager at the University of Leeds. Nafisa’s experience across a breadth of sectors had always been driven by the desire for more inclusive communications, not just within her role in higher education, but in the wider sector and indeed her own career and this episode we talk about how student communications have faired over the past year and how she approaches tone of voice, communicating key messages and how to instill allyship as

    Jun 08,2021 17:40
19. 

    19. Emma Leech from Nottingham Trent University on What’s Next for Higher Education

    This week we’re joined by Emma Leech, Director of Marketing and Communications at Nottingham Trent University. Emma’s career spans a breadth of Higher Education Institutions, with her teams winning a multitude of awards for their work in engaging young people. A founding chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has also held industry positions including CIPR President in 2019. We talk about how campaigns in higher education have to work harder to engage young peop

    Jun 01,2021 15:18
20. 

    20. Jim Dickinson from WONKHE on What’s Next for Higher Education

    This week we’re joined by Jim Dickinson, Associate Editor of WONKHE, where he explores the latest research, analysis and policy making impacting students and higher education. A former long-standing director at the National Union of Students, Jim has also worked as CEO at the Students’ Union at UEA in Norwich and is also a fellow at the Royal Society of the Arts. In this episode we discuss some of the issues the pandemic has brought upon students and what the future may hold for the sector.  Jim

    May 25,2021 18:15
21. 

    21. Dr Thomas Curran from the London School of Economics on Perfectionism and Mental Health

    This week we speak with Dr Thomas Curran, Assistant Professor in the Department of Psychological and Behavioural Science at the London School of Economics. His research into the personality characteristics of perfectionism and cultural influences upon it have highlighted the growing impact of perfectionism on young people’s mental health, as well as what society needs to do to address it.  Dr Curran’s research and articles https://www.lse.ac.uk/PBS/People/Dr-Tom-CurranTED Talk on our obsession w

    May 18,2021 16:58
22. 

    22. Sue Jones from Ditch the Label on Online Life and Bullying

    We explore online life, pressure and perfectionism and its impact on bullying and mental health. Speaking to Sue Jones, Deputy CEO of global youth charity Ditch the Label. Its annual bullying report highlighted the 25% rise in bullying, attributing social media as a major cause, with 47% of young people saying they believe they were bullied based on their appearance. We explore what impact the pandemic has had on this and what we should consider as we build campaigns and initiatives engaging you

    May 11,2021 19:26
23. 

    23. How to reflect youth voice with Dave Musson

    Dave Musson from The Access Platform shares his view on why peer to peer student content is the best way to reflect youth voice. Hear about how his career has brought him to TAP, what makes for the best youth content and how to manage it without being overly prescriptive. An experienced podcaster himself, on everything from Slipknot to his beloved Coventry Bears team, he also shares what he listens to for inspiration.We mention: Nike, Inspiration on TAP  , Reply All, Heavyweight, Follow Dave on

    Feb 19,2021 19:14
24. 

    24. Behaviour change and health messages with Dr. Emma Ross

    We speak with Dr Emma Ross, co-founder of the Well HQ and former Head of Physiology at the English Institute of Sport.Emma has not only led research into the data gap that exists within high performance sport to better inform practice and performance of some of Britain’s leading female athletes, she has authored Train Like a Woman (Out March 2021) and launched the Well HQ to break down the barriers for women and girls when it comes to understanding women’s bodies and what this means for physical

    Feb 07,2021 20:03
25. 

    25. Behaviour change and health messaging with Shayoni Lynn

    In order to influence behaviour, from the development of your campaign through to how your measure it's impact, has to delve deeper than 'likes' or 'reach' in order to be effective, not least when it comes to habits and behaviours that influence health. This episode we speak with Shayoni Lynn, founder of Lynn PR and industry expert in data-driven strategic communications and applied behavioural science. Having worked on numerous award-winning campaigns, including some that engage youth audiences

    Feb 01,2021 18:16
26. 

    26. Behaviour change and health messages with Leanne Hughes

    This episode we're talking all things behaviour change and health as we chat with communications specialist Leanne Hughes from NHS Lothian. We're starting this theme with perhaps the most tricky with youth audiences - sexual health.How to avoid embarrassing, offending, or missing the point all together when it comes to getting vital messaging out to influence behaviours with a youth audience when it comes to sex? She’s commissioned work including an over-sized cartoon willy running around Edinbu

    Jan 24,2021 19:38
27. 

    27. Working and creating with young people with Amy Kean

    When it comes to creating campaigns and advertising that lands with young people, you'd fall pretty short of the mark if you weren't talking about culture. This episode we're speaking with Amy Kean, not only has she had a successful career in the advertising, media and PR industry for over 15 years, she's a lecturer, author, columnist and recently founded her own agency, Six Impossible Things as well as the DICE charter to improve the diversity and equality of industry events. If you don't alrea

    Jan 17,2021 22:48
28. 

    28. Working and creating with young people with Jay Richards

    This episode we speak with Jay Richards, Co-Founder of Imagen Insights - who's main aim is connecting brands and organisations with Gen Z for brutally honest insights. Their 1700+ consultants get opportunities to work with organisations, often getting opportunity to work directly on specific projects and most importantly, getting valuable experience and being paid for it. We talk about the chances of this direct discussion allowing more creativity, whether brands are ready to hear youth perspect

    Jan 10,2021 20:10
29. 

    29. Working and Creating with Young People with Harry Beard

    A theme which runs through almost all other episode - the importance of working and creating with young people. But what does this actually mean and how can we better do this?We speak with Harry Beard, a 21 year old entrepreneur, named one of Ernst & Young's Best Student Entrepreneurs in their 'Founders 30' competition and co-founder of Future Labs providing 'Gen Z' consultancy expertise and reports and Prospect 100, an exciting competition spanning a breadth of genres, celebrating youth talent

    Dec 20,2020 23:31
30. 

    30. Technology and the student experience with Nathan Monk

    As the pandemic continues to force the digitisation of the student experience, what opportunities have presented themselves over the past year - and more importantly, what might stay? We continue to explore technology and the student experience but in this episode we speak with Nathan Monk from Smile, the award-winning digital agency working with universities and colleges on websites and creative tech solutions. We explore the opportunities for creativity and exploring ideas throughout the pande

    Dec 06,2020 19:31
31. 

    31. Technology and the student experience with Eric Stoller

    With millions of students around the world forced to learn at a distance during lockdown and many universities providing virtual solutions in the short term, how is technology aiding or disrupting the student experience – from recruitment through to learning?This episode we speak with Eric Stoller, a thought leader in education technology and the student experience. With a background in student affairs, academic advising, student experience, career development, digital identity, wellness orienta

    Nov 29,2020 20:55
32. 

    32. The power of the youth vote with Jessica Blair

    The ‘youth vote’ is talked about regularly, often as an important group to get onside within any election – but what do political groups do to engage young people, listen, inform and influence? The podcast will explore this topic from a UK perspective in season 2, but we were fortunate enough to speak with Jessica Blair just before the US election and felt this episode was relevant to share with you now.Jess works for Civic Nation in the US, a non-profit organisation that works to build grassroo

    Nov 23,2020 24:53
33. 

    33. The importance of parental influence with Amanda Vernalls

    The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people? This episode we're extending this to talk about the role of parents and teachers, two of the most significant influencers on children and young people in their day-to-day lives. Amanda Vernalls, Head of Research & Insight at the Youth Sport Trust (YST), talks about the importance of these influencers when it comes to perhaps one of th

    Nov 15,2020 17:05
34. 

    34. The importance of parental influence with Nick Richardson

    The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people?This episode we speak to Nick Richardson, CEO of Kids Insights, global leaders in kids’ market intelligence, looking at attitudes, behaviours and consumption of children and their parents, in order to translate that to inform business.As well as sharing reports on things such as how the world has changed since lockdown, what children’s

    Nov 08,2020 20:29
35. 

    35. The importance of parental influence with Simon Lucey

    The Importance of parental influence of youth engagement: How much influence do parents have and how do you reflect this in campaigns to children and young people?This episode we speak to Simon Lucey, MD of the Hype Collective, a student marketing agency that works with a breadth of brands whilst creating opportunities for students - from work experience, society funding or brand partnerships. But what’s particularly convenient is that they also really talk to their student audience and draw upo

    Nov 01,2020 18:40
36. 

    36. How to build an online community with Cat Prill

    Cat Prill, Marketing Coordinator at Lancaster University having worked at departmental, central and faculty level in a range of roles. All of this helps to position her skills in contributing to building the community the University has across its social channels. Cat works with the campaigns team at Lancaster, creating and amplifying fresh and distinctive content. An advocate for student voice, accessibility, diversity, visibility and representation in content, she believes the HE sector can co

    Oct 25,2020 23:51
37. 

    37. How to Build an Online Community with Emma Gilmartin

    This episode we speak to Emma Gilmartin, Head of Social Media and Student Communications at the University of Glasgow. We explore how to maintain an authentic voice across channels, why it's important to develop your community - particularly when issues arise -  and how all aspects of your community can play its part. Emma's award-winning activity at the University of Glasgow stems from the university's drive to be recognised as "world changers" yet reflective and supportive of its existing comm

    Oct 14,2020 16:35
38. 

    38. How to build an online community with Azeem Ahmad

    Universities have a complex campus community to reflect when it comes to engaging current and prospective youth audiences. Azeem Ahmad has worked in digital marketing for a while, moving from agency to client side and then over to the Higher Education sector, working as Digital Marketing Manager at Staffordshire University. He shares how he used data to inform his approach as well as talks on another issue he's been talking about recently too.... the lack of diversity at event line-ups. We also

    Oct 07,2020 20:13
39. 

    39. How to Reflect Youth Voice with Mara Silvestri

    Mara is the Director of Digital Communications for global youth charity, One Young World. Valuing a youth audience is one thing, but empowering it to create change is what One Young World is best known for. We talk about how Mara landed at One Young World, ask for advice on how to help develop young people's voice through different lines of communications and asked how they've done this through lockdown as well as how to convert that interest into activism. We also ask for where she turns to for

    Sep 18,2020 12:00
40. 

    40. How to Reflect Youth Voice with Alistair Beech

    Alistair has worked in digital marketing for over 12 years, with around 6 years working in the Higher Education sector. Currently working at The University of Manchester, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right. We also find out what brand and campaign Alistair thinks do a great job of engaging a youth audience and what book and podcast he recommends we check ou

    Sep 16,2020 16:17