Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet.
Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates.
What's the secret behind writing copy that truly resonates with your audience? Nadine shared that it's all about leaning into your audience and really understanding them on a deeper level. It's not just about being a great writer; it's about having intentional conversations with your ideal clients and gathering insights that you can use to craft copy that speaks directly to them.
Here are some key takeaways from our chat:
Listen to your audience. Have genuine conversations with them to understand their dreams, desires, pain points, and false beliefs. This will give you a backstage pass to their minds and help you create copy that truly connects.
Adopt your audience's language in your messaging and copy. Use their words, phrases, and tangible transformations to make your copy stick and resonate on a deeper level.
Never stop narrowing things down. Keep refining your messaging as your business evolves and your audience's needs change. Stay in touch with your clients and gather fresh insights to keep your copy relevant and impactful.
Be smart about automating the process. Integrate strategic questions into your onboarding forms, surveys, and touch points throughout your customer journey. This way, you can gather valuable insights without adding more to your already full plate.
Nadine and I also talked about the importance of being authentic in your copy and leaning into your unique quirks. When you show up as your true self, you attract the right clients who connect with your personality and are eager to work with you.
About Nadine:
Nadine Nethery is an audience-driven copywriter and brand messaging strategist for smart online business owners.
Her signature LEAN copy method turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and create loyal brand advocates who happily do the word-spreading for you.
Over the past 7+ years, Nadine has given hundreds of industry-disrupting online business owners the words and to shine and the strategies to build a sustainable audience-centred business."
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