The NPI process constitutes a lot of time, money, and effort before your product is even ready for manufacturing. Some manufacturers rush into mass production without following an NPI process or by skipping some of its key phases. Sofeast's CEO Renaud and head of NPD (new product development) Andrew are going to revisit the NPI process and explain why skipping its phases is a terrible idea while illustrating the many risks you face if doing so.
Show Sections
00:00 - Greetings & introduction
01:11 - Looking back at one of our most popular older episodes about the NPI process
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