Iyara

Standing at six feet tall, the quintessential talent to be heard is Eric Somers known to the world as “Iyara”. A deejay with numerous talents, Somers was crafted within a multicultural country called Jamaica “Land we Love”.

As he matured, Somers sought to make his place in the music industry. As a young man, he became an apprentice in his father’s construction company; however little did his father know that Somers was not made out to be a construction worker resulting in him firing him eight times. Music was obviously his direction even though he was constantly hindered or prevented from writing lyrics.

Although Somers grew up hearing his father playing jazz and blues, mento and rock steady, Somers identifies himself with dancehall and reggae. Somers decided to leave his humble beginnings to seriously pursue his musical journey and headed for Whitehall, Kingston.

“Advance” also known as _a friend of Somers’ happened to be the nephew of Somers musical idol Bounty Killa, how ironic is that? With a burning desire to showcase his talent, Advance introduced Bounty Killa to Somers at Bounty Killa’s place of residence. Killa was thrilled by his lyrical content, his passion and his humility.