BOOMLIVE IS THE FIRST LIVE AUDIO STREAM FUNCTION OF A DSP

The music industry's shift towards streaming has been driven by technological advancement, widespread internet usage, and changes in consumer behaviour.

Thus to consistently impact the record industry, digital streaming platforms (DSPs) have had to explore novel strategies to enhance their platform features and refine their product offerings for users. This is to enable them expand their subscriber base, generate more revenues for content owners, and identify optimal business models to remain viable.

Africa's premier music streaming platform, Boomplay, since its inception in 2015, has always innovated its platform to the growing needs of the African audience and iterated its business model to ensure its offerings are helping unlock the potential of the African music ecosystem.

From operating both premium and freemium streaming models and capturing a large user base, Boomplay's unique in-app features and sections such as Trending, Podcasts, Playlists, For You, Comments, Buzz, Search, Library and more allow users to interact with their favourite content and artists. With over 110 million tracks available on the streamer, Boomplay is constantly innovating with audio formats in order for creators and users to connect in new ways.

The introduction of its BoomLive feature in 2022 makes the Africa-facing music streaming platform the first DSP to begin the use of a live audio stream function as a means of fan engagement, monetisation and growing followers.

BoomLive is the audio stream feature on Boomplay that enables users to connect with other users, and artists and content creators go live expressing themselves freely via conversations, music discussions, music streaming and games. The live audio stream function of BoomLive for artists can be used for listening parties, previewing new music and engaging with fans.

Fully functional in key regions in Africa including Nigeria, Ghana, Kenya, Tanzania and francophone West and Central Africa, BoomLive's monetisation opportunity has brought many creators to the platform. BoomLive caters to creators' audience, and connects fans better among themselves and with their favourite artists via Audio Live Rooms, Live Audio and Text Chats, Online Music Streaming, Virtual Gifts and Fan Clubs.

The BoomLive feature is available for both freemium and premium users. Users can request to join live chat or listening rooms as co-hosts. The feature enables followers of artists to be notified whenever their artists goes live or plans to use the feature working with other creators known as hosts.

Boomplay uses the BoomLive feature to connect fans and artists better, offering them a means for listening parties, interviews, release campaign engagements and more.

As a critical technology within entertainment products, streaming has had an immense impact on how music is consumed globally and Boomplay is not relenting in its efforts to improve the features on its platform to enhance user experience and offer monetization opportunities for creators and content owners.