MTN ZAMBIA AND BOOMPLAY STRIKE PARTNERSHIP TO MAKE MUSIC STREAMING MORE ACCESSIBLE AND AFFORDABLE

Lusaka, June 2023 – MTN, Zambia's number 1 telecommunication company, in partnership with Boomplay, Africa's most extensive music streaming and download platform, is making music streaming and downloading more accessible and affordable to its users and cherished customers.

The partnership introduces special data bundles and subscription plans for as low as ZMW 9.70 and ZMW 9.00, respectively, that will give MTN users access to Boomplay's over 100 million songs, an ads-free listening experience, and unlimited offline playback of downloaded songs. Subscribers can purchase any of their preferred data bundles and subscription plans using their airtime or USSD code *323#.

Regarding the partnership, Boomplay's Director of Artist and Media Relations, Tosin Sorinola, disclosed, "Our quest to make music streaming more accessible and affordable for consumers offers an exciting prospect for the future of the Zambian music industry. Thus, we couldn't be more elated to have MTN Zambia as our partner, where we are making available our catalog of over 100 million songs to MTN users to stream at a lower cost than users on regular data plans. MTN users will also have daily, weekly, and monthly Boomplay subscription options that suit their lifestyle or budget. Ultimately, this implies more music to discover, stream and download on Boomplay for music lovers. At the same time, artists and content providers can earn more streaming royalties and reach a wider audience as we strive to advance the music streaming culture in Africa."

Commenting on the partnership, MTN Zambia's Chief Consumer Officer, Richard Acheampong, stated, "We are thrilled to partner with Boomplay to make music streaming more accessible and affordable for our customers. This collaboration will propel the Zambian music industry forward, allowing more people to discover and enjoy their favorite music at an incredibly low cost. Furthermore, we are pleased to support Zambian artists because this platform allows them to reach a larger audience and earn more for themselves as this is part of the MTN ambition of driving Africa’s progress.”

With high internet costs limiting the potential of the digital music economy in Africa, Boomplay views telecommunication partnerships as essential to its advancement strategy and the progress of Africa's music streaming culture. This partnership with MTN Zambia reaffirms the streamer's commitment to empowering the African music ecosystem to unlock its potential.