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Netflix blocks users on cheaper plan from watching shows

Amid Netflix's new budget subscription plan, the platform has blocked users from watching certain content. #Netflix
Netflix blocks users on cheaper plan from watching shows The streaming service announced its new basic plan to help ease household costs and is available for as low as £4.99 per month​.

The new 'basic with adverts' plan allows users to watch watch on one supported device at a time​ in HD 1080p, as opposed to Ultra HD resolution on other plans.

Ahead of the plan which started on 3 November, Netflix said: "Starting today, Netflix's new plan – Basic with ads – is available in the UK, starting at £4.99/month.

"Does that mean the Netflix plan you already have is going to change?


"No, it won't change at all unless you choose this new plan."​
Netflix blocks users on cheaper plan from watching shows Amid Netflix's new budget subscription plan, the platform has blocked users from watching certain content. Credit: Pexels
However, the streaming giant has also revealed that some films and TV programmes will be unavailable​.

This goes for fan favourites such as Suits and House of Cards.

Netflix explained on its website: "Unlike our other ad-free plans, ads will be shown before or during most TV shows and movies.

"You can expect to see an average of about 4 minutes of ads per hour (this may vary based on the title you're watching)."

It added: "Some TV shows and movies aren't available to watch with the Basic with ads plan because of licensing restrictions.

"These titles will have a lock icon when you search or browse Netflix."


The streaming service announced its new basic plan to help ease household costs and is available for as low as £4.99 per month​. Credit: Pexels
Jeremi Gorman, President of Worldwide Advertising at Netflix, said: "Basic with Adverts – a plan with everything people love about Netflix, at a lower price, with a few adverts in between.


"It complements our existing plans and provides consumers with more choices to access the films and series people are currently talking about​."

Compared with other Netflix plans, 'Basic with Adverts' is £4.99, while 'Basic' is £6.99 with one screen access at a time.

'Standard' is £10.99, which is two screens at a time, with HD available.

'Premium' is £15.99 with four screens at a time. Ultra HD is also available.


The new 'basic with adverts' plan allows users to watch watch on one supported device at a time​ in HD 1080p, as opposed to Ultra HD resolution on other plans. Credit: Pexels

Mr Gorman​ added: "Members in twelve countries can expect to see adverts from several of the world’s most recognised brands, such as GM, L’Oreal, McDonald’s, LVMH, Subway, Target, Heinz and Carnival Cruises​."

As reported by The Hollywood Reporter, Hastings said he has previously been 'against the complexity of advertising, and a big fan of the simplicity of subscription'.

"But as much as I am a fan of that, I am a bigger fan of consumer choice. And allowing consumers who would like to have a lower price, and are advertising-tolerant, get what they want, makes a lot of sense," he concluded.
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    spicytunes

    Okay, so is this a good or bad thing?

    Nigeria

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        NG +234

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