The Weeknd Inks Deal For First-Ever “Crypto-Powered” World Tour
Tanzania
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𝐁𝐢𝐧𝐚𝐧𝐜𝐞, a cryptocurrency exchange, teamed with The Weeknd to sponsor the first “crypto-powered” world tour. The hitmaking singer’s oft-delayed tour will integrate Web 3.0 technology when it begins in July.
“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” Binance co-founder Yi He said in a press release.
“Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform,” he added.
The Weeknd’s long-awaited tour kicks off in Toronto on July 8. The U.S. and Canada shows will conclude in Los Angeles on September 3.
Do you think this is a big deal for The Weeknd?
#topmusic #TheWeeknd #SangaOgUpdates
“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” Binance co-founder Yi He said in a press release.
“Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform,” he added.
The Weeknd’s long-awaited tour kicks off in Toronto on July 8. The U.S. and Canada shows will conclude in Los Angeles on September 3.
Do you think this is a big deal for The Weeknd?
#topmusic #TheWeeknd #SangaOgUpdates
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the weeknd
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