How Ckay's Hit Climbed To The Top Of YouTube, Tiktok, Spotify

In early September, Nigerian singer-songwriter Ckay received a text message with a link on Tiktok. some of the app's users had started recording a dance routine set to his song, "Love Nwantiti", which was about toxic relationships. Ckay didn't think much of it. "The song had already been big a year before, so why would it blow up again?" he said via email

For two weeks in October, "Love Nwantiti" ranked as the most-watched music video in the world on YouTube. It was also one of the most popular tracks on Instagram, Tiktok, Spotify and about every place people listen to music

The song's worldwide popularity
amounts to a watershed moment for African Pop, a genre that has influenced many famous musicians but has never achieved commercial success on a global scale. It is the first song from the entire continent to top YouTube's list of the most-watched music videos. ( Ckay is also the first African artist to appear on any of the top 25 list for Bloomberg's pop star power rankings).

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