BOOMPLAY HISTORY

Boomplay Music primarily focuses on African local and urban music content and was first launched in Nigeria in 2015.

Boomplay Music released "Boomplay Music Version 2.1" in March 2016 introducing its Premium Subscription which featured paid subscription services, ad-free listening and downloads for offline play.

In March 2017 Boomplay Music released Version 3.0 which featured a new logo, redesigned User Interface, the follow feature and the introduction of a new "Buzz" feature that allows users access to entertainment news without leaving the app.


In 2017, it won the ‘Best African App’ Award at the AppsAfrica Innovation Awards in Cape Town, South Africa and on April 14, 2017 announced a partnership with TuneCore.


On 5 November 2018, Boomplay Music agreed a deal with Universal Music Group to distribute content from Universal's music labels.The agreement brings UMG's extensive catalog of both local and global recording artists including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J. Cole, Dr Tumi, Nasty C, 6lack, Diana Ross, Hugh Masekela, Jon Bellion, Lady Gaga, Tamia, Maroon 5, AKA & Anatii, Tjan, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai, and Mr Eazi to its users.


In December 2018, the iOS version of the app was released. In March 2019, Boomplay announced a licensing deal with Warner Music Group. The terms of the partnership allow Boomplay to distribute Warner Music's extensive catalogue of more than one million songs to its community of listeners in ten countries; Cameroon, Côte d'Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. In March 2019, Boomplay successfully completed a series A funding of US$20 million led by Maison Capital and followed by Seas Capital and other strategic investors. In 2021 it was announced that Boomplay is working with Croatian vendor Centili to innovate data payment models.

Customers earn points that can be used in exchange for data, can take part in promotions and competitions to win data, and can gift data to others users. This feature was launched initially in Nigeria, but is expected to be rolled out to the other countries in which Boomplay operates.