Jeffery Nana Kweku Afful Jnr, popularly known as Jay Cliff is a Ghanaian based artist & songwriter. His versatility plays a major part in defining his sound, which is a blend of R&B, Alté and Afrofusion. A big fan of the Naija alté culture & sound, he hopes to develop & establish the already growing alté music scene in Ghana. Drawing inspiration from the likes of Boj, Santi, Wande Coal & Odunsi, his sound seeks to create a vibe and mood to express the outermost vulnerability. His music is also aimed at shedding more light on depression & mental illness in his country. The 23 year old singer has a solid discography to his name along with a movement called THE HOURS CULTURE; which creates the room for people to express themselves as openly as possible, with all vulnerability & truth out on the table. A star in the making.