Purpose 'n Clarity with Petri Kajander

All Episodes (75)

From new to old

From new to old From old to new

1. 

   1. Advisory and board members

   Do you need an advisory board, or is the board enough? What do you want from external experts, and how can you get them?

   Apr 10,2023 09:59
2. 

   2. Growth hacking, engagement farming and marketing

   What's the difference, and does it matter?

   Apr 03,2023 06:12
3. 

   3. Recruitment doubts

   What to do when you need to fill a key position but it's hard to find good candidates?

   Mar 27,2023 05:19
4. 

   4. Solutions to not get stuck

   What to do when you feel that you cannot move forward or even black pilled with your decisions?

   Mar 20,2023 04:31
5. 

   5. Dealbreakers

   The things that make going further pointless and waste of time. What are your opportunity costs?

   Mar 13,2023 04:09
6. 

   6. Rush

   Founders are busy but can your business case be rushed?

   Mar 06,2023 05:07
7. 

   7. Fundability

   How's your case looking vis-a-vis other investment options at the moment? Brutally honest overview may save you time and effort, and you can make corrections accordingly.

   Feb 27,2023 05:55
8. 

   8. Back-of-the-envelope math

   Have you checked the numbers that you have a business case?

   Feb 20,2023 05:16
9. 

   9. Crowdfunding

   When is a crowdfunding campaign a good choice for fundraising? What are the options, ways and important aspects to keep in mind?

   Feb 13,2023 12:00
10. 

    10. Saying no is a superskill

    How to avoid getting scammed or avoiding bad actors that are really convincing and highly recommended by others?

    Feb 06,2023 11:03
11. 

    11. Who's your customer?

    Is it the one paying for your product, the one using it or somebody else?

    Jan 30,2023 07:41
12. 

    12. What turns off investors?

    When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?

    Jan 23,2023 04:52
13. 

    13. Complexity is easy but simplicity is harder

    Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.

    Jan 16,2023 05:43
14. 

    14. Is it you, the market or your sales process?

    How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?

    Jan 09,2023 04:50
15. 

    15. Ideal customers where are thou

    Convenience vs. business-first approach to your sales pipeline and lead generation

    Jan 02,2023 03:19
16. 

    16. Business-critical for your customers

    How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?

    Dec 26,2022 07:50
17. 

    17. Back from the future

    What's your take on future-proven your business?

    Dec 19,2022 05:25
18. 

    18. How do others perceive you?

    Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.

    Dec 12,2022 06:30
19. 

    19. Opportunity cost

    The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?

    Dec 05,2022 05:48
20. 

    20. What are you doing?

    How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.

    Nov 28,2022 06:00
21. 

    21. Are your sales tools in order?

    When was the last time you checked your company website or contacted as a potential buyer via your marketing channels?

    Nov 21,2022 04:16
22. 

    22. Do you care?

    Actions speak louder than words. How far are you aiming at and how do you consider the consequences of your actions?

    Nov 14,2022 05:06
23. 

    23. Successful founder traits

    The qualities and skills that you can observe in successful startup founders.I also mentioned this thread in the episode: https://twitter.com/jarridvtingle/status/1574785414623264769.

    Nov 07,2022 05:31
24. 

    24. 59 seconds

    Cut to the chase!

    Oct 31,2022 05:20
25. 

    25. Bridges

    Difference between a funding round and a bridge.

    Oct 24,2022 03:55
26. 

    26. Waiting

    Pausing your business is not a smart move.

    Oct 17,2022 03:00
27. 

    27. The good customers

    Who are the good customers?

    Oct 10,2022 03:10
28. 

    28. Crickets

    Why you're not getting a response from investors?

    Oct 03,2022 02:15
29. 

    29. Business manners

    What's with ghosting, no-shows and not keeping your promises?

    Sep 26,2022 03:12
30. 

    30. VCs and trouble

    When the markets are down why are the long-term investors (VCs) not investing?

    Sep 19,2022 08:05
31. 

    31. Want vs. need

    Wanting is overriding the need.

    Sep 12,2022 03:25
32. 

    32. Fundraising 101

    Tips for putting together your pitch, evaluating and approaching investors.

    Sep 05,2022 08:38
33. 

    33. Empty words

    Is your communication descriptive without saying anything?

    Aug 29,2022 03:33
34. 

    34. Don't take the investor money

    What is smart and how to get the money?

    Aug 22,2022 04:22
35. 

    35. No

    Not all opportunities are worth pursuing.

    Aug 15,2022 03:32
36. 

    36. Pricing

    How to price your product in the early stages?

    Aug 08,2022 08:06
37. 

    37. Cold call investors

    Forget the intros, trust the sales process and don't wait for any conferences.

    Aug 01,2022 11:24
38. 

    38. Excuses

    What if we say yes and think of ways to expedite it ambitiously?

    Jul 25,2022 02:34
39. 

    39. Does this burn rate look good on me?

    The answer you know without asking but dare not to address.

    Jul 18,2022 01:49
40. 

    40. Follow up on your sales

    Sales are crucial, but the sales process yields the results.

    Jul 11,2022 05:14
41. 

    41. Seen and unseen

    Unseen gives you the edge, but it's harder to see.

    Jul 04,2022 04:47
42. 

    42. Bad coffee

    Does the total user experience reflect company values, product quality and service level?

    Jun 27,2022 08:30
43. 

    43. Change the people

    Can you change your people?

    Jun 20,2022 03:06
44. 

    44. First-hand experience

    Eat your dog food but test your marketing and sales by verifying yourself.

    Jun 13,2022 06:06
45. 

    45. Alignment

    Are your motives and incentives overlapping enough for a good relationship?

    Jun 06,2022 05:18
46. 

    46. Vanity metrics

    What only looks good but is not worth your time or money spent?

    May 30,2022 03:41
47. 

    47. Derisk

    Do you know your biggest risks and how to deal with them?

    May 23,2022 03:26
48. 

    48. Investor deck

    Storytelling is part of any good presentation. How should you approach the investor presentation material?

    May 16,2022 06:57
49. 

    49. Investor due diligence

    Why you should shop around, establish criteria and consider carefully who qualifies as your investor.

    May 09,2022 07:59
50. 

    50. New business idea - now what?

    Where do you start when you have a new business idea?

    May 02,2022 06:15
51. 

    51. What is the question

    What prevents you from moving faster? How can you get better results?

    Apr 25,2022 03:52
52. 

    52. Keep it slim

    What type of people you are recruiting when the company grows?

    Apr 18,2022 03:58
53. 

    53. Outdated advice

    Should you listen to other people or mind your business and trust your gut?

    Apr 11,2022 04:29
54. 

    54. Little things matter

    Attention to details shows, and your customers recognise it.

    Apr 04,2022 08:58
55. 

    55. Step up your funding approach

    The investor expectations change in the consequent rounds, and it's not incremental.

    Mar 28,2022 06:59
56. 

    56. Being boring

    Different can be good. Boring never is.

    Mar 21,2022 05:37
57. 

    57. Values in action

    How's your company's moral stance? Can you be the leader and make hard decisions when needed?

    Mar 14,2022 08:02
58. 

    58. Three times

    The topics that keep repeating themselves need your attention and decisions.

    Mar 07,2022 05:19
59. 

    59. Situational awareness

    When do you need to drop everything and move fast? Your moral stance and proactive actions are tested in exceptional times. The last days have demonstrated that our assumptions can change in a few hours.

    Feb 28,2022 07:01
60. 

    60. Quantity is the quality

    Continuity and repetition bring more certainty than moonshots.

    Feb 21,2022 07:11
61. 

    61. Talk to your customers

    The virtuous loop of learning from your customers.

    Feb 14,2022 05:12
62. 

    62. What do you think?

    The entrepreneurial bottleneck might be you.

    Feb 14,2022 04:31
63. 

    63. Crises call out the character

    How do your key people respond when you hit a crisis in your company?

    Jan 31,2022 05:33
64. 

    64. Fundraising tips

    How to make your fundraising process more efficient and get rid of some routines.

    Jan 24,2022 07:22
65. 

    65. Sanity

    How do you cope with all the ups and downs of startup life? Ideas about balancing your entrepreneurial life.

    Jan 17,2022 08:49
66. 

    66. Revenue vs dilution

    Fundraising requires sales and marketing. Can you focus on your customers instead?

    Jan 10,2022 06:21
67. 

    67. Marketing and sales silver bullets

    What happens when you do a large marketing campaign and spend most of your budget on it? There are alternative ways to get your traction.

    Jan 03,2022 05:40
68. 

    68. The work

    What to do when there’s more work to be done than the budget for high-profile recruits? Changing the way you recruit and task your workflows can unlock new possibilities.

    Dec 27,2021 07:45
69. 

    69. What, how and who

    When your company grows, you need different methods, skills and people to make it happen. Your leadership style and focus need to change, too.

    Dec 20,2021 09:02
70. 

    70. Business bullies

    What do you do when your high hopes are not materialising in business relationships and negotiations? How to cope with unfair situations?

    Dec 13,2021 06:33
71. 

    71. Optimise

    Why it’s easier to fine-tune your product than start delivering to customers? The dilemma of feeling uncomfortable but still shipping your product.

    Dec 06,2021 04:37
72. 

    72. The impossible

    The path of building your company is full of obstacles. Most of them are challenges, even though it may feel like you’re facing the impossible.

    Nov 29,2021 04:58
73. 

    73. Petri

    Who is Petri? He explains how he works with startups and what is his method of building growth companies. You can find more about him in his website: www.petrikajander.com.

    Nov 22,2021 08:14
74. 

    74. Clarity

    What is clarity and how does it help in your business? Petri talks about how to get better with your decision-making.

    Nov 15,2021 08:36
75. 

    75. Purpose

    Why does your company exist? What are the advantages of having a clearly defined purpose? What’s the difference between mercenary and missionary founders?This episode is jam-packed with meaningfulness, but it may also tickle you to dive deeper into the topic.

    Nov 08,2021 09:53