Will Talks Biz

1. The Buzz on Will's Side Biz

“Any product or service brought to the marketplace can succeed if you serve your customers, clients, or guests.” Episode Highlights 02:53 Found a need for more local brands and built a business to address the need. 06:12 Consider the unique offerings for your area. 08:02 Ways to considering selling and marketing your product.. 12:26 Giving employees resources and the freedom to succeed . 15:53 Don’t be afraid to pursue multiple businesses and hobbies. Connect with Will: http://www.willtalksbiz.c

Nov 29,2023 16:57

2. Mental Health In Business

“You might feel people are happy that I'm failing. Yeah. They probably are. So find people who are happy that you'll succeed after you fail. Find those people.” Episode Highlights 02:16 Mental health in business is an overlooked topic. 03:29 Challenges in entrepreneur's life and overcoming them. 07:21 Social media reinforces positive images, encouraging happiness. 10:53 Seeking help is crucial for mental health. 14:53 Avoid draining people, focus on leaders. Be a leader to those who want it. 17:

Nov 22,2023 19:33

3. Never Argue with the Customer

“in a business, you need to be sure to clarify when you tell employees that something is a rule versus a law versus a restriction or regulation." Episode Highlights 04:38 Confusion is best addressed with an apology by a leader. 08:39 Importance of having respectful conversations with customers. 10:16 Frontline workers vital, customer rules matter. 12:50 Use past mistakes to avoid repeating them. 16:47 Encouraging frontline workers to go above and beyond policy. 19:05 Customer complaints offer va

Nov 15,2023 21:18

4. Ask Will Building Your Speaking Expertise

"Passion will trump any mistakes they may see you make." Episode Highlights [00:02:45] Presentation style involves sharing, engaging, and workshopping. [00:04:19] Adapting speeches to audience, using teleprompter and practice. [00:09:21] Avoid using "that" when speaking publicly. Use notes or cards for guidance. [00:10:06] How to keep presentations engaging for audiences. [00:14:27] New topic presentation, excited to share expertise. [00:17:58] Imitate and learn from admired speakers, performers

Nov 08,2023 19:05

5. The Power of Now

"Plan for it, but don’t worry about every possible outcome. You’ll spend more time worrying about every possible thing that could go wrong than just focusing on what you have to do to make it go right." Episode Highlights [[00:01:31] The importance of living in the present and not dwelling on the past or future. [00:04:20] Experiencing anxiety over possibilities and fear of negative impacts.. [00:06:26] Unknowns in entrepreneurship require embracing the present. [00:11:51] Active listening is es

Nov 01,2023 20:19

6. Optimizing Your Business

“The most powerful skill that anybody can have is storytelling. Think back to even your favorite teachers. They were just great storytellers. They made Everything interesting.” Connect with Bryan: https://www.bryaneisenberg.com/ Order His Books: Publications LinkedIn: https://www.linkedin.com/in/bryaneisenberg/ Facebook: http://www.facebook.com/bryan.eisenberg Connect with Will: http://www.willtalksbiz.com/ Book I Can’t Read: A Guide to Success Through Failure Email: [email protected] Linke

Oct 25,2023 24:01

7. Juggling Multiple Projects

“Accountability certainly helps keep you on track for accomplishing whatever your goals are, launching products or ideas that you have." Episode Highlights [00:02:01] Conferences can provide valuable information and networking opportunities. [00:06:57] Set expectations with contractors and hold them accountable. [00:11:49] Improve events through feedback. [00:14:22] Turn hobbies into businesses opportunities. [00:16:47] Growth comes from learning from mistakes, much like athletes. [00:21:31] Rec

Oct 18,2023 23:20

8. Best Practices for Landing a Job

"The biggest and most important thing for any job, but it's especially true with entry level roles, is you need to display a strong bias for action." Episode Highlights [00:02:59] Be selective for the right fit; what to do when candidates ask about areas of improvement. [00:04:21] Investing time in providing candid feedback to others can greatly enhance one's reputation [00:10:26] Teach the skills and let them leave if they want. [00:15:19] Some people offer interesting responses on why they lef

Oct 11,2023 28:15

9. Creating the Ultimate Customer Experience

"It's unbelievable that companies will spend so much money in marketing and then have an experience that doesn't live up to the invitation, the marketing that they have extended." – Scott McKain We couldn’t be more appreciative to have renowned speaker, consultant, coach, and author, Scott McKain, back to talk about creating the ultimate customer experience. The last time he was with us [Episode 21] he shared how much his journey to get better positively impacts the work he does with other busin

Oct 04,2023 28:29

10. Hiring Strategies to Apply Today

"Set up clear expectations and standards when a panel is scoring. It makes it fair and consistent for each candidate. At the end of the interviews, you have numbers, and the numbers don't lie." - Autumn Stern There is no doubt that setting up hiring strategies can make a difference for your organization. In an effort to better understand strategies that work, I talked it Autumn Stern, a senior HR analyst and former Disney cast member. She has an extensive expertise in HR, focusing on hiring and

Sep 27,2023 28:28

11. Creating a Buzzworthy Business

“I believe that you can accomplish anything with passion, imagination, and grit.” Matthew Miller Matthew Miller has always had a passion for the theme park industry. Ever since he was in 1st grade, he dreamed of becoming a roller coaster designer. His passion for roller coaster design, coupled with his determination and hard work, led him to achieve his childhood dream. Matthew is the Senior Director of Technology and Business Development at Orlando Informer, and his impressive resume includes

Sep 20,2023 23:22

12. The Importance of Sharing Your Story

It's important to remember to step back and celebrate those milestones and those small winds. And because I think that's kind of fuel to keep moving forward. There is one topic that I believe is crucial for personal and professional growth - the importance of sharing your story. Too many leaders underestimate the significance of opening up. Sharing our experiences can make a positive impact on others. That is why Cassie and I felt it was important to dig deeper into the importance of sharing you

Sep 13,2023 15:36

13. Remaining Resilient Through Financial Challenges

Take the lessons from your own experiences and the experiences of others to avoid getting burned in the future. - Will Manzaneras We all have those moments in life where we think, "why didn't I see that coming?" I found myself in one of those after a partnership I invested in went south faster than a snowball in summer. It was a publishing company that seemed to have it all. They had the right words, the right promises, seemingly successful track record, and ultimately they had my trust. Unf

Sep 06,2023 20:45

14. Building Confidence for Making Your First Hire

Don't let the fear of what hasn't even happened stop you from trying. Bad months will come, but when you have employees, you pay them first. You're the paid last. - Micah Tucker Micah Tucker, owner of Florida Coast Canine, joins for a discussion on strategies for business growth and confidently making your first hire. He has taken his passion for dog training and turned it into a thriving business. During our conversation, he shares that as Florida Coast Canine takes off he worries that clients

Aug 30,2023 30:06

15. Shifting From Entrepreneurship to the Corporate World

"Don't be stuck in the 'only if' mindset. Get out of your head and start solving your customers, clients, or guests' problems, and you will be successful." - Will Manzaneras There are many people that wonder if their entrepreneurship experience is beneficial for corporations. Recently Cassie decided to apply for a job in a local company after being out of the corporate world for almost four years. She notice a lack of callbacks and interviews despite years of growth. This raises the question of

Aug 23,2023 18:30

16. Best Podcast for Business Students and Tips for Young Professionals

Education isn't just about a degree. You don't need a piece of paper to be successful. Be a lifelong learner, ask questions, listen to podcasts, attend seminars, and be intentional about learning. - Will Manzaneras The way business is always changing and evolving is why it is so important to continuously learn. This can be done in a number of ways. However, during this conversation, Cassie and I dive into the value of podcasts and practical experience alongside formal education. Students need

Aug 16,2023 19:07

17. The Power of Social Entrepreneurship

"With everything going on in the world there's an opportunity for having more people at the table thinking about solutions in creative ways." Neetal Parekh, the founder of Innov8social, joins for a conversation about the power of social entrepreneurship. She is an incredibly passionate guide for aspiring change-makers and dedicated to making social entrepreneurship more accessible and actionable. Her company develops tools, content, and programs to help individuals enter the world of social entr

Aug 09,2023 23:12

18. Avoiding Scams in Business

"If something feels off, usually that means something probably is off." There are several challenges within business ownership that tend to weigh on peoples minds, yet are not talked about enough. One that Cassie and I felt drawn to discuss is the importance of being aware of and avoiding business scams. Recently I encountered a couple of companies that folded abruptly, leaving myself and others high and dry. There were plenty of prepaid invoices and yet no product or service to show for it.

Aug 02,2023 18:50

19. Ask Will Karly Thompson

Karly Thompson, co-founder of Millennial Social Media Marketing, has a focus on social media marketing and content creation. She joins this episode of "Ask Will" to ask questions about her business challenges. These conversations offer so much value with raw advice and experiences from fellow entrepreneurs. In Karly's case, she wants to expand her business and increase profits, but also wants to avoid the risk of losing her current loyal clients. Time management is another challenge she faces in

Jul 26,2023 28:37

20. Staying Humble Through Business Success

"Success is relative. What matters is how you define it and the impact you make on others." Picture this: You're a young entrepreneur, and you've just hit your first big milestone. The joy is palpable. You want to shout it from the rooftops, you want everyone to know about your success. But then, you pause. You remember the importance of staying grounded. I remember when I was in your shoes, feeling that rush of excitement, the temptation to brag was strong. But I learned, sometimes the hard way

Jul 19,2023 20:43

21. A Guide to Marketing Your Business

"The customer is always curious about what's in it for them and what value you provide versus another competitor." It is always fun getting to tap into Cassie's expertise and talk about marketing your business. During this conversation she shares some of her secrets to success as a marketing strategist for small to medium-sized businesses. In this episode, you will: Uncover the top marketing strategies tailored for small to medium-sized businesses that can skyrocket your growth Realize

Jul 12,2023 21:37

22. Making a Business Pivot

"When people ask, 'What do you do?' they are really asking, 'What can you do for me?'" Too many people don't take action on their business ideas because they feel stuck, frustrated, and unsure of what to do next. It is important to pay attnetion to the challenges you experience as an entrepreneur. Those are often the signs that let you know when you need to be making a business pivot. Cassie shares how her entrepreneurial journey took an unexpected turn when she noticed her first client became

Jul 05,2023 26:18

23. Real Estate Investments 101

"Find an agent who returns your calls." My introduction to the world of real estate came from an insatiable curiosity that led me to read numerous books on the subject. I initially thought about experimenting with single-family rentals. However, as I continued to research I chose not to pursue Airbnb due to the challenges it presented. Despite the appealing claims made by Airbnb enthusiasts, I realized that it was a separate business in itself. There is a strong emphasis on attention to detail,

Jun 28,2023 23:10

24. Tips for Aspiring Entrepreneurs

"Business is not just about numbers. It's about the relationships and the connections that you're building ." Dalton Gilbert is an ambitious entrepreneur and the GM of Caliber Collision in Orlando, Florida. Growing up in Virginia, he wasn't surrounded by entrepreneurs or people who sought to build their own businesses. Instead, people in his community typically found steady jobs and stuck with them for decades. However, the post-COVID surge in entrepreneurship ignited a fire within Dalton, insp

Jun 21,2023 23:15

25. Mastering Risk Management

"Failure to me is only failure if you don't learn from it." Too many business owners simply purchase insurance and hope for the best when it comes to managing risks in your business. But you know deep down that this approach isn't enough. The pain of not truly understanding your risks and how to mitigate them can lead to financial loss, damaged reputation, and even business failure. It's time to take control of your risk management strategy and find someone who can provide real solutions. In thi

Jun 14,2023 19:15

26. Business Credit Cards 101

"Do not spend more than you know you can sell ." As a business owner you get inundated with pitches about the benefits of business credit cards. While there are certainly advantages it is important to also understand the risks. Financial tools like credit cards could provide insulation against vendor issues, simplify tax preparation, and create valuable audit trails. All of those have the potential to make life easier and your business more efficient Credit cards don't come without a share of ch

Jun 07,2023 22:38

27. Balancing Comfort and Risk Taking in Entrepreneurship

"With any goal you have to put it out in the world to those who will help you and keep you accountable." This is a conversation that will give more people an awareness of the comforts and risks that come with entrepreneurship, while staying true to their goals and aspirations. Cassie and I welcome back previous guest, Katie Currens. She is offering updates on how their business has evolved since she joined for an episode of "Ask Will", while also coming with a new batch of curiosities. Katie is

May 31,2023 23:47

28. Lessons Learned from Lee Cockerell's Mastermind

"Just start asking. When you ask other business owners for advice, they generally give it." Cassie just spent several days alongside Lee Cockerell and attendees of his "Creating Magic Mastermind" event. Her experience inspired a conversation about the importance of mentorship and community for entrepreneurs. During the event entrepreneurs from different industries present their business challenges to find solutions. The value them comes in the guidance from individuals with unique experiences an

May 24,2023 25:53

29. Steps to Building a Side Hustle

"Don't let others define what you should be doing." Growing up, I always knew I wanted to be a business owner. As an ambitious youngster, I dabbled in various side hustles, from selling candy bars at school to becoming a soccer referee. As I entered adulthood, my side hustles transitioned into more serious ventures. I remember the time when I started a chain of smoke shops and even owned a bar. Despite the challenges, these experiences shaped me into the entrepreneur I am today. In recent years,

May 17,2023 20:56

30. Creating a Winning Customer Service Culture

"Stay true to the customer that's in front of you, even if you're trying to acquire the next one." During this episode Cassie and I share business updates, including some of our lessons around rebranding and shifting marketing strategies. As a business owner you should never underestimate the importance of assessing and adjusting customer service metrics regularly. Creating a positive culture and providing incentives for top-performing employees is essential. Training is a key part of the proces

May 10,2023 22:45

31. Revolutionizing Retail Businesses with Technology Solutions

"How much of a rock star would a cashier look like if they knew everything about the person when they got up to the window?" As a passionate entrepreneur in the retail industry, Rick Feuling knew that there had to be a better way for businesses to improve customer service and streamline operations. He was tired of dealing with cloud-based systems that continually failed him and his employees. What he needed was a solution that would cater to the unique needs of small businesses. That's when Clou

May 03,2023 33:53

32. How to Build a Winning Business Plan

"Don't just pitch to win, pitch to get the business open." During this episode Cassie and I share insights on how to differentiate business plans by highlighting unique strengths and marketing strategies. With experience in creating marketing plans for various industries, Cassie's expertise brings valuable perspective to those looking to succeed in business plan competitions. Her keen understanding of the importance of starting small while thinking big has helped numerous entrepreneurs achieve t

Apr 26,2023 17:54

33. Demystifying Sales

"When you are around people who are professional sellers, they are focused on customers. They're not focused on self, they're focused on helping people solve problems." After struggling with sales in his early days, Mike Simmons decided to take a different approach. Little did he know that his passion for helping others would be the key to success and transform him into a powerful problem-solver. Now, his company Catalyst Sale enables businesses to make meaningful impacts on their customers' liv

Apr 19,2023 24:34

34. Managing Taxes as a Business Owner

"Having a professional by your side saves you time, saves you money, and gives you peace of mind." As an entrepreneur, there were days when I struggled to find a reliable tax professional who could help me navigate the complexities of my business taxes. I came across multiple tax professionals who were either inexperienced or simply didn't seem to understand my situation. It took a lot of trial and error, but eventually, I realized the importance of finding a reputable accounting firm with partn

Apr 12,2023 23:09

35. Finding Expertise Through Experience and Failure

"Experience is the name we give our failures." Developing expertise in a specific area can be critical for the success of an entrepreneur. It allows them to stand out among competitors and offer unique value propositions that cater to individual customer needs. Identifying areas of expertise involves self-reflection and understanding one's strengths, passions, and market conditions. Each of those helps determine what expertise could be honed and applied to help solve prevalent problems in a chos

Apr 05,2023 22:02

36. How Much Value is too Much to Give Away?

"When you are creating content, when you are providing value to people, ask yourself, what do you want them to do with that information for their life or for their business?" In this episode of Will Talks biz, Cassie and I discuss the challenge many entrepreneurs and creatives find around giving away valuable information for free. There is often an internal conflict between giving away valuable information for free or selling it as a service to pay the bills. Instead of worrying about “what if”

Mar 29,2023 21:13

37. Building a Successful Summit

"I'm a firm believer that people bank with people. An institution is important, don't get me wrong, but people bank with a person." Paul T. Long returns to talk more about the South Sound Business Summit, which he created and has been running since 2015. Paul's passion for educating and empowering the small business community lead to him creating this successful Summit. He shares how the experience led to a personal journey of self-discovery, education, and giving back. Through hard work and d

Mar 22,2023 18:45

38. Your Guide to SBA Loans

"The lending process is a mystery, but I'm here to peel back the onion and dive deep into the details to help educate people." In this episode I welcome Paul Long, a 26-year banking industry veteran and SBA lending manager at a local credit union. He is on a mission to reveal the mysteries of the lending process and help small business owners understand it. Today he helps us by dispelling some of the myths and misconceptions about SBA loans. After years of working in banking, Paul decided to foc

Mar 15,2023 17:35

39. Shifting the Monkey on Your Back

"Don't take on someone else's monkey or burden - make sure you set expectations and stick to them to ensure success in your business." In this episode, Cassie and I share about the pitfalls of taking on others' burdens and excuses and the concept of “the monkey on your back.” This phrase refers to when people come to you with problems and excuses and expect you to take on their burden. This often becomes a trap for entrepreneurs because these burdens can lead to inconsistency and frustration for

Mar 08,2023 18:36

40. Entrepreneurship and Burnout

"Don't take on more than you can handle, have an exit plan, and treat your business like a newborn baby - take care of it until it can walk on its own." Over the years I have learned the delicate balance between hustling hard and burning out. As an entrepreneur it can be a challenge to manage stress, build a business, and find joy in the process. One important lesson for everyone is how to differentiate between a difficult day and total burnout. Burnout is when you no longer have the desire or

Mar 01,2023 17:41

41. Ask Will Delegating in Business

"When you start to spend money on the areas that could save you time, that could allow you to focus on the things that you should be doing." It is not uncommon for entrepreneurs to struggle to find the balance between managing their own business and subcontracting work. During this episode, Cassie and I talk about delegating in business. It can be overwhelming deciding whether to cast a broad net for clients or specialize in one area with the risk of losing your own clients to competition. As Ca

Feb 22,2023 24:31

42. Pros and Cons of Using Social Media to Market Your Business

There are a number of pros and cons to using Social Media to market your businesses. It can be a necessary evil, but there are nuances, as certain platforms are better suited for different types of businesses. Negatives include people criticizing businesses on social media and the tendency for people to compare themselves, leading to mental health issues. Giveaways can go wrong and people are hesitant to promote them on their own social media. It is important to remember that social media should

Feb 15,2023 22:27

43. Maximize Customer Delight

Lori Allen is a speaker, writer, direct response marketer, and entrepreneur with over 23 years of experience in the direct response industry. She is the founder of Focus Escapes, a company that specializes in tours for people who love travel, writing, photography, and seeing the world differently. In this episode, you will learn: 1. How to succeed in selling a product that customers actually want, rather than what you want to sell. 2. The importance of gathering customer feedback to understand w

Feb 08,2023 36:03

44. Adapting Your Mindset on Hiring

There are a lot of fears in the hiring process. Will a person perform in the long run? Are they who they say they are in the interview process? There is a lot of trust that is involved in hiring a team. When you need to hire someone, you have a need that needs to be fulfilled. In order to do what well you need to work on adapting your mindset on hiring. Be the boss that you want to work for. Key Takeaways: {3:36} Hire someone that can do a job better than you. {5:38} It’s okay to want to look fo

Feb 01,2023 23:52

45. How to Know if a Side Hustle is For You

Any time there is a conversation with entrepreneurs it brings on a lot of reflection around experimenting within a side hustle. It answered some of the unknowns of Airbnb while also getting Cassie and I to dig deeper into what we define as a side hustle and how to know if a side hustle is for you. Key Takeaways: {2:30} A side hustle as something you are working on building outside of a full time job. It’s something on the side of your full time, bill paying job. {4:02} Consider why you are taki

Jan 25,2023 22:16

46. Creating a Positive Experience for Rental Guests

There is a lot of potential for success with Airbnb. The most important thing to remeber is that positive experiences sell. Focus on creating a positive experience for your guests. Using knowledge about customer service gives you the opportunity to make more revenue than with traditional single-family rentals. Daniel Rusteen is a former Airbnb employee that has pivoted into entrepreneurship to teach people how to manage, list, and rent their Airbnb with success. Key Takeaways: {7:28} Since 2017

Jan 18,2023 41:12

47. Let Your Business Tell Your Story with Sierra Hartman

Too often people come up with ideas not realizing the entrepreneur opportunity it brings. Sierra Hartman is the editor-in-chief of Grit City Magazine, despite initially giving the idea of the publication to Will. Through his photography and writing he saw that there were many stories to tell within Tacoma, Washington. After encouragement to take the ideas and run with it, he moved from freelancing into business ownership. Key Takeaways: {4:15} Many people say, “find a job you love and you never

Jan 11,2023 27:07

48. How to Hire Great Talent with Tim Dyck

Kicking off the new year by having a conversation with Tim Dyck, owner of Best Culture Solutions, about how to hire great talent. Tim helps organizations have a great workplace culture. No person should go through their career without feeling fulfillment in what they do. That is why Tim works with employers on recruitment services and HR consulting. In addition, he helps candidates with job search coaching. Key Takeaways: {3:46} Business have a common need; clarity of process. {5:22} An intervie

Jan 04,2023 31:35

49. What Business Owners Should Do More of in 2023

As we close out 2022 we are taking time to reflect on business in 2022 and what we wish business owners would do more of in 2023. Key Takeaways: {3:06} Business owners need to prioritize internal culture and people development more. {5:57} There are people that have experience yet are lacking interview experience. Due to the labor shortage, there are many people that are getting jobs without any intentional screening or onboarding. Business owners need more of a process for hiring. {7:38} Busine

Dec 28,2022 15:11

50. Jeff Barnes and Beyond the Wisdom of Walt

Jeff Barnes is back to talk about his other book, Beyond the Wisdom of Walt. This book explores lessons from Epcot at Walt Disney World, which was Walt Disney’s final dream before he passed. Walt did not like sequels. After the success of Disneyland countries around the world kept calling wanting their own version. However, Walt’s response was always the same; “No. there will never be another Disneyland.” After writing his first book, Jeff had a similar sentiment. As he explored the history and

Dec 14,2022 26:06

51. Jeff Barnes and the Wisdom of Walt

It’s not hard to remember your first visit to Disneyland. My first reaction in the parking lot was, “what? That’s it? I thought it would be huge!” Yet I had a wonderful time making memories that have stuck with me ever since then. Today’s guest is someone that hated his first trip to Disneyland. However, he has now built a career around educating people on the history of the park and powerful lessons we can learn from Walt Disney. We couldn’t be more excited to share this conversation with Jef

Dec 07,2022 26:22

52. Will Talks to Business 101

I was recently invited to speak to a business 101 class at the college I attended years ago. It was a great opportunity to answer their questions and share some of the lessons I have had throughout my experience in business. Key Takeaways: {3:07} Prior to going I looked over their course outline so I knew what they were learning and knew what type of questions they may have. The most important thing to remember was that they are still learning so it is important to steer away from lingo they may

Nov 29,2022 21:14

53. Capturing your Story for a Book with Jody Maberry

Capturing your story for a book can be an incredible challenge. When I wrote my book it brought up a lot of emotion and many nights wondering if I should even do it. However, I stay focused on the end goal of helping someone who struggles with reading. It’s a roller coaster of emotion that is worth pushing through the discomfort. On the last episode Jody Maberry talked about the discomfort of hearing his own voice when he started podcasting and it led me to wanting to ask more questions. We coul

Nov 23,2022 19:50

54. Podcasting 101 with Jody Maberry

Any time I listed to the podcast “Creating Disney Magic” with Lee Cockerell and Jody Maberry I feel like I’m there in the room with them as they discuss leadership and customer service. The show and topics offer information that reaches a broad audience. Today Cassie and I are thrilled to have Jody join us to share more of his podcast knowledge including how it can be a great way to build a brand. Key Takeaways: {4:07} Starting a podcast is a great way to challenge yourself to show up consistent

Nov 16,2022 20:51

55. Public Speaking with Scott McKain

In this episode, we learn about the experiences that come from writing and public speaking featuring Scott McKain. He is an expert at helping businesses understand how to stand out in a hyper-competitive marketplace. The conversation with Scott is powerful because he shares how much his journey to get better positively impacts the work he does with other businesses looking to improve. Key Takeaways: {3:52} As Scott’s business and experiences evolved, his material got better. Eventually someone

Nov 09,2022 32:16

56. Transparency in Business

It is not uncommon for people to reach out about collaborating. They will be incredibly gracious and flattering within their request. However, things don’t always stay that way. Be aware of when people are wanting to fill their wallets with your money, Key Takeaways: {2:57} The more we try to promote ourselves to help others, there are going to be a few people that use that opportunity to help themselves first. {3:42} The book “Giftology” highlights a great way to have organic conversations by s

Nov 02,2022 26:09

57. Epic Life with Justin Breen

Justin Breen joins us again to talk about his newest book, Epic Life. This book focuses on how to build collaborative global companies while putting your family first. It’s what many people want, but don’t know how to do. Justin certainly does though because in addition to being a husband and dad, he runs two global companies, both a PR firm and a SaaS platform. Key Takeaways: {7:03} Epic Life was written for the world’s top entrepreneurs as well as for those that are wanting to get there. {1

Oct 26,2022 31:26

58. Epic Business with Justin Breen

Justin Breen joins us to give us a glimpse into the knowledge and experiences shared in his book, Epic Business. In addition to being a husband and dad, he runs two global companies, both a PR firm and a SaaS platform. Key Takeaways: {4:02 } Justin shares that the greatest joy of being an entrepreneur is showing my son’s that this world exists. It was not something he thought he wanted to do, but when his salary was cut in half he knew he had an opportunity to do something about it. {7:21} All h

Oct 19,2022 24:21

59. Hiring Process

Recently Cassie applied for a position for one of my businesses to see how I have set up my hiring process. As much as I would love to hire her, we are instead using her experience to talk about the reasoning behind the system I set up for positions that come available Key Takeaways: {1:56} By asking more detailed questions about someone’s motivation or their responses to video clips I include allows me to see who is really serious about the opportunity. {4:07} The application process lays out v

Oct 12,2022 16:03

60. Lee Cockerell on Developing Employees

Lee Cockerell is back to share more of his leadership knowledge. Today we talk about how in leadership you can create a culture of developing employees. Lee’s book, Customer Rules, includes a number of rules that are also helpful for a leader. One chapter that always speaks to me is, “ Be like a bee.” Key Takeaways: {2:09 } There was an old story about a little girl asking Walt Disney is he still draws Mickey Mouse. He explains that he is now a bee. He is the pollen and the pollinator that captu

Oct 05,2022 18:57

61. Lee Cockerell's Career Magic

Lee Cockerell, former Executive Vice President of Walt Disney World Resort, is someone we have talked about frequently. Since retiring from Disney he has written several books, does speaking, and has the Cockerell Academy where he offers a varity of leadership courses. Today he joins to talk more about his book, Career Magic Key Takeaways: {2:07} Lee wrote the book as a way to look back at his career and understand how valuable experience and exposure are to life in addition to their education.

Sep 28,2022 18:31

62. Why I Sold My Business to My Competitor

Telling people that you sold of business to a competitor intrigues them. The idea of a competitor has created connection to thinking we have to beat them or be the best. Looking at competitors as your adversary often comes down to your mindset. Key Takeaways: {3:57 } You might have more in common with your competitors than you do with other people. They are often going through similar things, being impacted by similar industry changes, and understand new laws that come to the industry. {5:05} M

Sep 21,2022 16:55

63. Walking the Front Lines

Anyone hired to work at The Disney Company goes through an onboarding process called Traditions. This is where you learn the history of the company, the values how we are to act them out, and key customer service. Part of the experience includes meeting people from positions throughout the company. This occurs before moving into more specific department and role training. The interactions with leaders are ongoing since they are often walking the front lines. This gives them the chance to learn m

Sep 14,2022 17:06

64. Giving Bonuses in Business

Bonuses are used in businesses for a variety of ways. Lately we are hearing a lot about interview-based bonuses. The ones I have used are incentive based bonuses. I have used them as a tool to motivate and inspire. While bonuses may bring a quick result, I have learned a few lessons along the way including their long term impact. Key Takeaways: {1:43} Short term bonuses are the ones that are typically based on reaching a sales goal. These don’t work well with non-competitive employees. {2:23} Bo

Sep 07,2022 11:53

65. How to Deal with Toxic Employees

When you scale quickly it become easy to find yourself surrounded by toxic employees. Embezzlement, theft, and everything in-between can happen if you aren’t on top of toxic behavior. One thing I would tell my younger self is to fire them the moment they become toxic. Today I share my experiences on leading a team when the issue of a toxic employee is brought up. Key Takeaways: {2:40 } What I define as toxicity is what will ultimately destroy your company. People won’t always get along. It’s wh

Aug 31,2022 14:41

66. What's Stopping You

Today Cassie and I talk about some of the challenges that come when you are starting your own business. Right away I ask her about one of the action items that we discussed when she was a guest on an episode of Ask Will. It lead me to ask, “What’s stopping you?”. {1:57 } Get people in your team or as a contractor to take care of some of the things you need done within your business so you can grow. {2:55} There were times my bookkeeper was making more money than I was as a business owner. Howev

Aug 24,2022 18:14

67. Ask Will Featuring Katie Currens

Today we continue the “Ask Will” series, where entrepreneurs from a variety of backgrounds and levels can share their concerns and get insight from me. This episode is with Katie Currens, founder and Chief Engagement Officer of One Spark Solutions. Katie’s non-linear career showed her the need for people to reconnect with their curiosity and creativity professional purpose. The biggest challenge she currently has in business is identifying a key market. “How do I decide where to focus and dig d

Aug 17,2022 17:41

68. Customer Reviews

Any time you put yourself out in the work, whether it be in business or a book, you are opening yourself up to receiving negative feedback. My perspective on reviews has shifted since publishing my own book. When you look at reviews as opportunities to learn and improve, the current and future customers can be forgiving. Customers should love you so much that they want to leave a review. {2:48} Negative reviews tend to stick with us the most, but you have to think about the customers you’re serv

Aug 10,2022 22:11

69. Writing a Book

When I look back at my early years in school, I remember the times a teacher would have students read out loud, regardless of our ability. Kids would become impatient when I’d not know a word. For me it unlocked a competitive side that was not going to let that happen anymore. {2:03} Public reading is my greatest fear. It was even more in school, so I started looking ahead to prepare for my turn. {3:35} If you aren’t able to read, keep faking it until you make it. If you get publicly embarrassed

Aug 03,2022 18:52

70. Delusion of Success

Entrepreneurs tend to look at other entrepreneurs and get caught up in comparison. This can cause feelings of imposter syndrome. {1:36} The more shiny objects or things that you try to chase after or brag about, the more you will set you up for failure. Any time I got overly confident about my business something big would happen and set me back. {3:07} Hire because you actually have a need or because you see other people hiring. If you hire quick, you have turnover quick. {4:59} Are the emplo

Jul 27,2022 14:49

71. Ask Will featuring Cassie Tucker

We are kicking off a series of episodes called, “Ask Will”. Entrepreneurs from a variety of backgrounds and levels can share their concerns and get insight from me. This episode is with Cassie Tucker, co-founder of CAMM Media. She asks, “After bootstrapping and building all aspects of my business, I am ready to scale. How can I start delegating so I can build the business to double and even triple it?” {2:15} Some of the most successful business started during recessions or major setbacks. {3:

Jul 20,2022 25:01

72. Hiring Slow

All job seekers have a 26.2% probability of receiving a job offer. Typically entry level positions have more offers than other roles, but for any position it really comes down to the interview process. {2:18} Who you higher will greatly affect your whole team. To consciously think about who you are hiring is what I mean about hiring slow. Don’t just hire anyone that shows up to an interview. {4:08) Anyone can look up questions to ask in an interview. I like to ask open ended ones that get you to

Jul 13,2022 18:38

73. Firing Fast

Hiring slow and firing fast was not a concept I was familiar with early in my career. That all changed when I started focusing more on customer service. {1:33} If you want to have the best customer service, you have to hire the best based on what your business needs {3:14} When you set clear expectations it leaves no room for misunderstanding {4:34}The clearest way I fire someone is based on “will this serve our customers or disserve them”. There is no excuse for not knowing what expectations ar

Jul 13,2022 14:39

74. Customer Service Isn't Dead. Here's Why.

The day that changed my life was the day my former business partner ended the partnership by clearing out the store and bank account. My mantra “without customers you don’t have a business” was born based on the events that followed that discouraging experience. I knew I had to make sure the customers wouldn’t leave, which is why I turned my focus to customer service. {4:08}If a customer thinks your out {of business}, they won’t come back, so I used what resources I could to keep shelves stocke

Jul 13,2022 19:41

75. Introduction to Will Talks Biz

Failure is a common denominator. There are many moments that we count as failures that are so big we never forget them. Change happens with what you decide to do next. Do you give up or do you persevere? Will kept his dyslexia a secret for over 30 years “I Can’t Read: A Guide to Success Through Failure” is Will’s book about his experience having dyslexia His book talks about navigating life as a student and business owner What is the day that defines your career? For Will it was the day his ex

Jul 12,2022 15:34

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All Episodes (75)

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