Top Select：Black Sherif "Kwaku The Traveller"

Black Sherif's latest single "Kwaku The Traveller" has become the first song on Boomplay to amass almost one million streams (actual figure is around 930K) in 24 hours, taking his total streams to 8 Million now.

This success adds to the many he is currently chalking since "Kwaku The Traveller" was released on digital streaming sites. The hip hop/drill influenced song is partially autobiographical - the song speaks about his life and the challenges he is surmounting as well as the mistakes he is making. A now famous phrase from the song "Who never fuck up/hands In the air? No hands" carries both a biblical reference and a very relatable feel.

Rapping mostly in pidgin English, Black Sherif weaves a story that furthers the story arc in his two previous releases - First Sermon and Second Sermon. While some fans speculate the message in the song references his recent issue with his "investor" which became public, Black Sherif has dismissed those claims. According to him, the song was recorded months before the issue surfaced.

The success of the song is an indication of his talent, quality of the composition and the relatable lyrics or message in the song. It also points to how beloved he is across all age groups, especially in Ghana.

Topping the Boomplay music chart and other music-related charts in Ghana is not a surprise. His two previous songs - First and Second Sermons have peaked to number on numerous occasions. However, Black Sherif's single topping the charts in Nigeria is what has surprised many since it's difficult for a Ghanaian artist to break through the Nigerian music space. Only a few Ghanaian artists have broken through - Gyakie, King Promise, Sarkodie- but they did not dominate charts in Nigeria. What Black Sherif has achieved is therefore unprecedented.

So, what has accounted for the ascent of Black Sherif dominance of "Kwaku The Traveller" in Nigeria? Firstly, having Burna Boy on the remix of "Second Sermon". Prior to the remix, "Second Sermon" was making waves in Nigeria, among music fans following the Ghanaian scene. Burna Boy featuring on the remix helped push both the song and Black Sherif to a new audience. Going to Nigeria to shoot the video for Second Sermon offered him an opportunity to embark on a promotional tour, including working with such names as Larry Gaaga and Poco Lee thus cementing his newly found influence.

Secondly, EMPIRE Distributions, the label that distributes Black Sherif's music is investing the requisite marketing resources behind him and the music through various digital promotional activities.

Thirdly, the song is catchy and infectious. Rapping in pidgin means a lot of people in Nigeria understand his message. The message also reflects the realities and ambitions of many people. Lyrics like "I keep on going more like a rolling stone cos I have no stopping time" and "been far away chasing gwalala (money)/I'll be back again bro, I swear on my life" are messages that any young person trying to make it in life can relate to it.

Black Sherif is making history with "Kwaku The Traveller ", and that is making his fans especially happy. His success is putting Ghana on the map as we say. And dominating charts in Nigeria is not only a win for Ghana but also an inspiration to other artists that they can do the same.

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